Market advertising signs are impactful and focus on markets with massive consumption. They not only contribute to brand building but also have the ability to immediately influence consumers’ shopping behavior right at the site.
1. Markets are an ideal place for advertising
According to surveys in Vietnam, 47% of users still value the importance of traditional markets and community markets. Despite the rapid urbanization, the presence of markets can be found in large cities as well as in medium and small provinces.
With a diverse range of goods, markets attract hundreds of consumers every day. In fact, large markets and tourist markets can serve thousands of domestic and international customers. Importantly, every customer who visits a market is guaranteed to spend money, whether little or much!
The daily shopping habits of the people serve as a foundation for media companies to pay attention to and develop advertising models within markets. Among these, market advertising signs are seen as a quick solution to attract users and effectively showcase brands and products.
2. What is market advertising sign?
Market pano advertising boards are large advertising panels that have become quite familiar. However, instead of being positioned on the sides of tall buildings in the city, these advertising panels are placed right in front of the market entrance, mounted on the exterior walls of large-scale markets.
The billboards are designed with a sturdy iron frame fixed to the wall, featuring a high-durability Hiflex banner that is cost-effective. The size of the advertising panels ranges from 15m² to 50m².
3. Advantages of market pano advertising
Advertising in markets is not limited to just pano signs; this form is the most noticed and widely used. Of course, this is due to the outstanding advantages that market advertising brings.
- Display Location: Advertisements are typically located right at the entrance of the market. Positioned quite high, these pano advertisements attract both shoppers within the market and nearby traffic.
- Attraction Capability: With their large size, eye-catching colors, and impressive designs, advertising panels create a strong immediate impact. This causes viewers to quickly pay attention and remember your products and brand.
- Target Customer Groups: The market is frequented by a diverse group of customers, not just housewives. Therefore, products related to household goods, electronics, food, and healthcare can all effectively communicate here.
- Immediate Impact: The greatest advantage of market advertising is its ability to influence consumers’ purchasing decisions instantly. Regardless of whether there was a prior need, when suggestions are made, if they find them suitable, shopping occurs quickly right in the market.
- Cost Savings: Compared to pano and billboards in city centers, market pano advertising costs only about a quarter of the price.
4. A few notes for market advertising campaigns
- Research and select markets with a stable and high consumer traffic.
- Ensure advertising locations are unobstructed with a wide and clear view.
- Pay attention to the quality of the banners; have measures in place to address any fading or damage.
- Obtain advertising permits when implementing this service.
5. Market advertising services of Tindi
Having developed and expanded by providing traditional advertising services for the past 10 years, Tindi confidently positions itself as the partner every business needs for their upcoming market advertising campaigns!
Currently, we have linked and own over 500 advertising locations across major markets nationwide in Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, Vinh, Nam Dinh… Our advertising projects are conducted as complete packages, supporting investors from consulting and design to construction and maintenance of the signs.
