CPD advertising on online newspaper (also known as banner advertising) is a form of advertising where the advertiser rents a fixed display position for the brand, with the cost calculated based on the duration – whether it’s hourly, daily, weekly, monthly, or annually. The display position, presentation method, and display time are provided by the news websites, and advertisers can choose them based on their needs and budget.
1. What is CPD advertising?
CPD stands for Cost Per Duration – Day, meaning the cost paid for the maintaining duration. In marketing, CPD refers to the cost of maintaining an advertisement for a set duration whether by the hour, day, week, month, or year.
CPD advertising is an online advertising format that allows advertisers to place brand promotional content on websites with high traffic. One of the most popular choices for advertisers today is to place ads on online newspaper sites and digital information platforms.
2. Why should you choose CPD advertising on online newspaper?
2.1. Large traffic volume
News and media websites are among the top platforms that attract internet users. Online news consumption has become an essential habit for modern-day individuals. Moreover, these news websites are constantly evolving, with dedicated teams updating content every minute, covering all aspects of both domestic and international affairs.
Additionally, the advancement of technology allows people to connect easily with the rest of the world. Smartphones, tablets, laptops, PC… have become everyday tools for the majority of people. Accessing news websites, such as online newspapers and digital news platforms, has become easier than ever.
For instance, VnExpress, according to statistics from 2020, had over 41 million readers per month and more than 14.6 billion page views annually. Of these, 58.74% of visits came from mobile devices, and 41.26% came from desktop computers.
The traffic volume of each news website may vary, but in general, these sites boast significant numbers, making them highly attractive to advertisers. CPD advertising on online newspapers and digital news platforms is a way for media outlets to leverage their traffic and connect advertisers with their audience.
2.2. Customers naturally accept advertisements
Currently, in Vietnam, instead of directly charging users to read news, most news outlets utilize advertising formats like CPD to generate revenue.
Although ads can sometimes be a bit intrusive, the majority of readers accept it as a way to support the news providers. Major online newspapers have different methods of placing ads to ensure that both readers and advertisers benefit. As a result, banners are strategically placed in a way that minimizes disruption to the reader, preventing negative feedback from the audience.
Another reason readers accept CPD advertising is that the ad content undergoes editorial review to comply with regulations such as the Advertising Law, Press Law,… and the editorial policies of the news outlet. The banner images are carefully selected, refined, and designed attractively. Readers may even discover useful products and services through these ads while reading news.
2.3. Diverse targeted customer
A large volume of traffic means that the audience of online newspapers and digital news websites is very diverse in terms of gender, age, profession, location, habits, interests…
Based on the content of the website, readers typically exhibit distinct characteristics. If advertisers research thoroughly, they will find it easy to identify their target audience. This allows them to use CPD advertising in the most effective way for their promotional campaigns. CPD advertising on online newspapers helps brands increase their reach to target customers, attract potential leads, and communicate messages more effectively.
2.4. Diverse CPD advertising options
Not only is the audience diverse, but the CPD advertising formats on each news site also vary, offering unique impacts for advertisers. Each news outlet has its own system for displaying ads in various positions. By accessing CPD ad pricing, brands can better understand these options and make the most suitable decisions based on their needs and budget.
3. CPD advertising services on online newspaper at Tindi
- Tindi is an advertising media company with extensive experience working with numerous brands, implementing successful campaigns across various advertising formats.
- Tindi has executed many CPD advertising campaigns, including banner ads on online newspapers, and can effectively advise clients on strategies tailored to their needs.
- Tindi’s team of experienced professionals has the expertise to provide the best CPD advertising strategies based on clients’ requirements and budgets.
- Tindi offers detailed and specific quote for CPD advertising on various online news sites and digital platforms, along with attractive discounts for each client.
