Banner advertising on digital newspapers brings a certain level of credibility to the brand, alongside other digital advertising options such as Video In-stream and Native. This method complements multi-channel campaigns by targeting individuals interested in the campaign.
What is banner advertising on digital newspapers?
Banner advertising on digital newspapers is a method of brand promotion or specific sales offers through banners on digital news platforms. This approach not only enhances brand visibility, providing a foundation for other channels to receive positive signals, but also acts as a cornerstone in multi-channel campaigns, thus serving as a springboard for long-term brand development.
Types of banner advertising
Traditional Banner: This is a widely used advertising option preferred by many companies. It usually appears as a rectangular shape containing brief advertising messages. The text conveys concise messages, and the images illustrate the advertised product, with the ability to link to other pages or websites. This format is quick to deploy, easy to design, and straightforward to update and integrate into websites.
In-line Banner: This type of advertising is displayed as a single column on either the right or left side of a website. In-line ads are shown in graphic form and may contain either a hyperlink or a text segment with prominent links.
Pop-up Banner: This type involves advertisements that appear in a separate window (which may cover the entire screen or just a corner) when a user clicks on a website. The size of the pop-up ad varies depending on the design objectives.
Common banner advertisement positions and sizes
When it comes to banner advertisement sizes, we can easily refer to Google’s technical specifications. However, in practice, only a few popular sizes are commonly used and regularly specified by agencies and clients.
The following are popular banner sizes for digital newspapers, GDN, and adnetwork. A single design brief can be adapted for both platforms:
250 × 250 Square
300 × 250 Inline Rectangle (typically appears alongside content)
336 × 280 Large Rectangle
120 × 600 Skyscraper
160 × 600 Wide Skyscraper
300 × 600 Half-Page Advertisement (usually displayed beside content)
728 × 90 Leaderboard (a horizontal banner often placed at the top of the page)
980 × 90
320 × 50 Mobile Banner
320 × 100 Large Mobile Banner
1160 × 250
660 × 300
Benefits of banner advertising on digital newspapers
- Simple and Fast Execution: The process is straightforward, quick, and convenient with fast transmission speeds.
- Attractive Design: Well-designed, eye-catching banners capture customer attention effectively.
- Wide Reach: Digital newspapers offer extensive interaction with millions of visits daily.
- Credibility: Advertising on reputable digital newspapers builds customer trust easily.
- Targeted Reach: You can effectively reach potential customers by selecting relevant newspaper sections.
- Cost-Effective: Affordable for individuals, organizations, and businesses alike.
Tindi is a friendly partner to hundreds of newspapers. Our team of experienced professionals provides expert advice on selecting the right publications for your advertising campaigns. Contact us immediately for banner advertising services on digital newspapers.
