In the modern urban environment, where every square meter can become an advertising opportunity, placing advertising stickers in escalators and elevators of buildings and apartments in Hanoi has emerged as a unique, creative, and effective approach. This is a form of advertising with significant potential, allowing your brand to make an impressive presence before thousands of people each day. The following article will outline some benefits and ways to implement this advertising method.
1. What are advertising stickers?
Advertising stickers are a way to promote information and images of a brand by using specially designed decals placed on easily visible surfaces such as elevators, escalators, windows, vehicles, or public areas. Advertising stickers are typically made from durable, waterproof materials with strong adhesion properties, helping to maintain the advertising image for a long time without fading or damage.
2. Locations for placing advertising stickers
2.1. Placement of advertising stickers on elevators
- Elevator doors: This is the ideal position for placing advertising stickers, as it is the first point of view for those waiting for the elevator. With a large surface area and broad visibility, elevator doors help make the advertising images more prominent and easily catch attention from a distance. Moreover, having product images along with advertising messages right on the elevator doors will create a strong and memorable impression on potential customers.
- Inside the elevator cabin: When users enter the elevator, they have time to look around and read the messages displayed on the walls inside the cabin. In this enclosed space, with fewer distractions from external factors, users can easily focus on these messages.
Most people tend to look toward the elevator door, making advertising particularly effective
Most people tend to look toward the elevator door, making advertising particularly effective2.2. Placement of advertising stickers on escalators
- Side panels of the escalator:This is at eye level when users are moving up or down the escalator. Advertising in this location can make a strong impression, especially with concise messages and eye-catching images. Moreover, a large advertisement placed on the side of an escalator in a shopping center can reach thousands of people each day and create strong brand recall among many potential customers.
- .Along the escalator steps: Stickers placed along the escalator steps can create a chain effect, making it easy for people to follow and remember the message. This is a creative approach, particularly effective for advertising campaigns that need to emphasize continuity or the story of the brand.
>>>Learn about advertising services in other buildings of Tindi
3. Benefits of Placing Advertising Stickers in Buildings and Apartments
- Direct access to many customers: Buildings, offices, shopping centers, and apartments often have a high foot traffic, including a diverse range of individuals from young to old, male and female, etc. This allows advertising images to easily reach the target audience.
- Continuous display frequency: Advertising stickers are fixed and displayed at all times, providing uninterrupted visibility. With many users regularly using elevators and escalators daily, advertising stickers are seen multiple times, enhancing brand recall.
- Cost-effectiveness: Compared to traditional advertising methods like billboards or TV ads, placing advertising stickers is significantly cheaper while still ensuring high reach.
- Reusability: Advertising stickers can be designed and printed at a low cost, making them easy to replace or update as needed. This flexibility allows businesses to implement short-term advertising campaigns or experiment with new promotional ideas without incurring high costs.
4. Conclusion
Placing advertising stickers in elevators and escalators at buildings and apartments in Hanoi offers numerous advantages, from direct access to target customers and enhanced brand recall to optimized advertising costs. This is an intelligent marketing strategy that helps businesses not only promote their products and services effectively but also create a deeper connection with customers in their daily living environment.
5. Tips for Effective Advertising Sticker Placement
5.1. Creative and Eye-catching Design
Advertising stickers need to have attractive designs, bright colors, and clear images to immediately capture the attention of many customers. The messages on the stickers should be concise, easy to read, and understandable. Utilizing creative graphic elements that resonate with the culture and preferences of the target audience is also important to enhance message delivery effectiveness.
5.2. Choose Appropriate Locations for the Target Audience
Before launching a sticker campaign, it is essential to clearly identify the target customer. For example, if the target audience is office workers, businesses can place stickers in office buildings, elevators in shopping centers, or upscale apartments. If targeting the youth, escalators in shopping centers with entertainment areas like barbecue restaurants, cinemas, or amusement zones would be ideal.
Prioritize large supermarkets and shopping centers with high customer traffic daily, such as Aeon Mall, Vinmart, Co.op Mart, Lotte, Big C,… to ensure the effectiveness of the campaign.
5.3. Regular Maintenance and Updates
Advertising through stickers needs to be regularly maintained and checked to ensure they are not peeling, fading, or damaged. Additionally, updating the content on the stickers according to time, events, or new marketing campaigns keeps the advertising fresh and attractive, making a strong impression on potential customers.
Businesses should implement the campaign for as long as possible. This will help the brand imprint deeply in customers’ minds. This aspect is related to balancing the advertising budget for escalator ads to ensure maximum effectiveness.
6. Tindi – Your Partner for Escalator Advertising in Supermarkets and Shopping Centers
Is your business looking for a unique advertising method that delivers positive communication effects? Then escalator advertising in supermarkets and shopping centers is definitely the most suitable choice, helping your brand reach a large number of potential customers every day.
Currently, Tindi Media is a leading provider in the market, specializing in implementing various advertising formats in supermarkets, including escalator advertising, with a long-standing reputation proven through numerous successful campaigns for major brands.
For more detailed information, please contact Tindi today for advice and the latest advertising pricing at supermarkets and shopping centers.
