Advertising on VOH is transmitted through three radio channels: VOH1, VOH2, and VOH3 of the Ho Chi Minh City People’s Voice Station. Businesses can choose to advertise using pre-arranged slots or sponsor specific segments within programs. With a diverse and large audience, VOH is suitable for reaching various customer segments. The advertising implementation process is quite simple and offers a significantly more affordable cost compared to television advertising channels.
1. Introduction to VOH radio channels of Ho Chi Minh City People’s Voice Station
1.1. About Ho Chi Minh City People’s Voice Station
Ho Chi Minh City People’s Voice Station (abbreviated as VOH) is a radio station under the Ho Chi Minh City People’s Committee. Its mission is to disseminate information and promote the guidelines and policies of the City Party and the People’s Committee. This contributes to raising public awareness and serving the spiritual needs of the people in Ho Chi Minh City and the surrounding areas. Currently, the station’s headquarters is located at 03 Nguyen Dinh Chieu Street, Da Kao Ward, Ho Chi Minh City.
The content broadcast on VOH’s three channels is very diverse and rich, covering political and social information, entertainment, music, culture, storytelling, as well as topics like the environment, health, and urban traffic, using modern broadcasting methods.
As a result, the audience for the station has expanded significantly. Programs are regularly followed, providing businesses with more opportunities to reach diverse audiences and potential customers.
1.2. Radio channels of VOH
VOH has four main radio channels: VOH1, VOH2, VOH3, and VOH4, with specific frequencies and coverage as follows:
- VOH1 (AM frequency 610 Khz): This channel specializes in news related to Current Events, Politics, and General Information. It broadcasts for 20 hours a day and has a large and diverse audience.
- VOH2 (FM frequency 99.9 Mhz): This channel focuses on Information, Commerce, and Entertainment, particularly popular among young, educated users. It broadcasts continuously 24/7.
- VOH3 (FM frequency 95.6 Mhz): This channel reflects the Urban Traffic situation in Ho Chi Minh City and 10 neighboring provinces from Da Nang to Ca Mau. It broadcasts for 18 hours each day.
- VOH4 (frequency 87.7 MHZ): This is a comprehensive channel for economic, commercial, and entertainment information. It broadcasts when Xone FM transitions to VOV FM89. The coverage area includes the Central Highlands, Southeastern region, and South Central Coast. It broadcasts from 5:00 to 5:30 AM and features daily programs from 8:00 AM to 12:00 PM. From 12:00 PM to 1:00 PM and from 5:00 PM to 12:00 AM, it relays FM 99.9 Mhz.
2. Why choose advertising on VOH?
In addition to broadcasting and providing news, VOH allocates ample time slots and positions for businesses looking to advertise on radio. Feedback from investors using VOH for advertising indicates that it is a very worthwhile communication channel.
Advertising on VOH stands out for several advantages:
- The station has a large, stable listener base, ensuring that advertisements reach a broad audience consistently.
- The radio channels and programs are tailored to different information fields, attracting specific listener groups, allowing businesses to implement targeted advertising strategies.
- Compared to television, radio has a lower channel-switching rate, ensuring that advertisements are received smoothly without interruptions.
- Spoken advertisements impact the auditory sense, being read by familiar hosts or famous actors, making them more relatable and memorable for listeners.
- Advertising costs are very reasonable, significantly lower than television advertising.
3. Implementation of advertising on VOH
Advertising on VOH is executed through ad spots with durations of 20 seconds, 60 seconds, or 90 seconds. The audio advertisements consist of a combination of sounds, including voiceovers, sound effects, and music. All elements are arranged to create engaging dialogues, stories, or direct introductions to products, services, or brands.
Advertisements can be aired separately during specific time slots allocated for radio advertising on each channel. Additionally, some businesses may opt for Live Mention, where the host directly mentions the advertisement within news segments or programs. For companies with larger budgets, sponsoring specific segments is also a valuable option to consider!
4. Collaborate with Tindi for professional advertising on VOH
To book advertising quickly and easily on VOH – Ho Chi Minh City People’s Voice Station, choose Tindi.
Tindi offers a comprehensive and professional advertising service on VOH at the best prices in the market, along with attractive discounts and promotions. We know how to integrate and build advertisements that comply with the station’s regulations while ensuring they are appealing and effective in positioning and leaving an impression on the brand.
By choosing Tindi’s advertising services on the VOH channel, your business will receive:
- Free Consultation: We provide effective communication planning tailored to your products and services.
- Program and Scheduling Advice: We offer guidance on selecting programs and time slots to optimize communication effectiveness.
- Professional Voice Selection: We help you choose a professional voice for the advertisement and craft engaging content scripts.
- Cost-Effective Production Pricing: We provide competitive booking discounts and production prices.
