With a modern and high-quality fleet, advertisements on VinBus electric buses are displayed with aesthetic appeal and a greater ability to attract customers. The VinBus electric bus advertising service is currently available in three cities: Hanoi, Ho Chi Minh City, and Phu Quoc – the famous tourist destination.
1. VinBus – A new breakthrough in public transportation: Clean and convenient electric buses
VinBus is Vietnam’s first smart electric bus system, officially operating since April 8, 2021. Initially, VinBus operated as a trial within the VinHomes Ocean Park area in Gia Lam, and later expanded its services throughout Hanoi, followed by Ho Chi Minh City and Phu Quoc.
>>> Refer to advertising quote for VinBus eletric bus services
When connected to the city’s public passenger transport system, the VinBus electric bus system operates just like traditional buses, allowing residents to travel on new and comfortable electric buses.
Smart electric buses represent a new trend in public passenger transport, widely embraced by the public due to their environmentally friendly operation, use of clean fuel, and particularly their zero emissions, which do not contribute to pollution.
According to information from the managing unit, VinBus will deploy over 250 smart electric buses, 15+ routes, and 100+ connection points across three operational areas: Hanoi, Ho Chi Minh City, and Phu Quoc.
With a substantial fleet and a wide operational scope, there is a strong foundation for advertising on the VinBus electric bus system. Unique OOH is the exclusive unit responsible for exploiting and developing this attractive advertising channel.
2. Advertising on VinBus Electric Bus
Similar to other forms of advertising on transportation vehicles, advertising on VinBus electric buses involves applying advertising decals to the body of the bus. As the buses move along various routes to pick up and drop off passengers, the advertisements for brands, products, and services also reach a wide audience of potential customers.
The advertisements are applied to both sides of the bus, extending from the side of the bus to a portion of the windows. The decals on the sides use either glossy or matte finishes, while the decals on the windows are made of mesh material.
The advertising images are presented in a die-cut shape that follows the contours of the advertising object, creating a striking effect and allowing brands to showcase their creativity in designing the advertising content.
The advertising area on VinBus electric buses is similar to that on traditional buses, providing sufficient space to display the brand’s images and messages without violating traffic advertising laws.
Specifically, the advertising dimensions on VinBus electric buses are as follows:
– Non-door side: 4m x 1.25m
– Door side: the advertising area is divided into two parts: the left side of the door: 1.23m x 1.25m and the right side of the door: 1.38m x 1.25m.
VinBus electric buses feature a green paint scheme combined with black glass, creating a luxurious appearance that enhances the brand’s advertising images. Any color applied to the black glass creates a striking visual effect.
Currently, advertising on VinBus electric buses will operate within the VinHomes Ocean Park area. In the near future, as operations expand throughout the city, the brand’s advertising images will travel with VinBus vehicles, appearing on various streets and spreading the product and service messages to a large audience of potential customers.
3. LCD screen advertising inside VinBus
The LCD advertising screens mounted inside VinBus electric buses can broadcast promotional content through vibrant videos, with a high frequency of repetition (the basic package includes 1 hour of broadcast time, 120 spots per day, with each TVC lasting 30 seconds).
During each trip, passengers tend to observe what happens on the bus, especially the screens displaying dynamic content. Passengers on the bus can view advertisements up close, making it easier for brands to attract attention and leave a lasting impression on viewers.
The number of people using buses in general, and VinBus electric buses in particular, remains high, especially during peak hours. Advertising on the LCD screens inside the bus easily reaches a large audience of potential customers.
4. Advertising at VinBus waiting stations/stops
Currently, VinBus waiting stations are installed within the VinHomes areas. Similar to street bus stop advertising, advertisements at VinBus stops are implemented by integrating advertising decals into the backrests of the waiting areas, and using LED lighting for illumination at night.
Technical specifications of advertising at VinBus waiting stations:
– Single VinBus Waiting Station: Horizontal rectangular section: 366cm x 48.5cm, Vertical rectangular section: 208cm x 107.5cm
– Double VinBus Waiting Station: Horizontal rectangular section: 375cm x 48.5cm x 2, Vertical rectangular section: 208cm x 107.5cm
5. Advantages of advertising on VinBus Electric Bus
5.1. VinBus attracts strong community interest
VinBus electric buses are a community project developed by the VinGroup, and they are widely accepted by the public. Advertising on VinBus helps brands gain community attention.
As VinBus officially expands its operations throughout the city, advertising on these buses will travel everywhere, reaching a vast number of consumers on the streets.
5.2. Significant advertising potential of VinBus
– Large Quantity, Easy to Book Advertising: VinBus is currently ramping up its operations with a significant number of buses, primarily concentrated in Hanoi, with plans for strong development in Ho Chi Minh City and Phu Quoc.
– Diverse Implementation Forms Increase Communication Effectiveness: VinBus advertising is executed both outside and inside the buses, combined with advertising at VinBus waiting stations to enhance brand, product, and service promotion while reaching potential customers.
– High Operating Frequency: VinBus operates as a public transportation vehicle in the city, leading to high travel frequency, approximately every 5-10 minutes, allowing brand advertisements to continuously appear on the streets to reach viewers.
5.3. Broad access to potential customers
Similar to conventional bus advertising, VinBus advertising can extend its reach to a diverse audience thanks to two advantages:
– VinBus routes primarily operate on central roads with high traffic volume.
– VinBus advertising reaches residents of VinHome, as most bus routes prioritize picking up and dropping off passengers to and from VinGroup’s real estate projects.
5.4. Visual, dynamic and eye-catching advertising format
The advertisements affixed to the bus bodies provide a vibrant and friendly visual appeal to passersby. The advertising mockup is at an eye-catching height, easily visible to anyone traveling on the street by any means of transportation.
The high-quality decal material used on the bus bodies features bright colors that make the advertisement’s images and messages aesthetically pleasing and attention-grabbing.
With a large display area, advertising on VinBus is likened to mobile panos on the streets, enabling brands to convey a multitude of images and messages to all customers.
6. Some notes when advertising on VinBus electric bus
When implementing advertising on VinBus electric buses, businesses need to pay attention to the following points to ensure the campaign runs smoothly:
– Regarding Advertising Area: Ads must cover no more than 50% of the advertising area on both sides of the bus body. Ads are not permitted on the front and back of the electric bus. The area for ads on the windows cannot exceed 40% of the window area, in accordance with regulations set by authorities.
– Regarding Advertising Permit Documentation: The process for obtaining advertising permits has been streamlined. According to regulations, businesses can apply for advertising permits through their business licenses, partnership contracts, and other required documents submitted to the relevant authorities, and they will be granted permits in the shortest time possible.
– Regarding Advertising Content: A variety of advertising content from different industries is allowed. However, there are certain categories of advertising that are restricted due to product regulations.
For more detailed information, please contact BRANDCOM. We are always ready to provide advice and answer your business’s inquiries.
7. Reliable and professional advertising service provider for electric bus
Tindi has become one of the partners that directly manages and provides advertising services on VinBus electric buses. We have experience in outdoor advertising, a skilled workforce, and a system of facilities that support advertising campaigns from A to Z.
Tindi offers a comprehensive advertising service on VinBus electric buses. In addition to guaranteeing quality and project timelines, we are confident that our advertising quote for VinBus electric buses are the most competitive in the market!
Investors interested in advertising services on VinBus electric buses, please contact Tindi directly for prompt assistance via Hotline: 0876 02 1717.
