In the era of explosive media growth today, advertising on rideshare taxis and personal cars is increasingly sought after by brands and businesses. The main reason is that traditional taxis are gradually losing ground to rideshare companies due to higher costs and lower convenience. So, specifically, let’s explore A-Z about this form of advertising with Tindi.
1. What is advertising on rideshare taxis and personal cars?
Rideshare advertising is a form of advertising conducted on rideshare taxi services, alongside traditional taxi advertising. Nowadays, people tend to use ride-hailing apps on their phones for transportation services rather than calling traditional taxi companies as before. Brands can place decals on the outside of vehicles, hang ads inside the cars, or utilize the LCD screens behind the driver’s seat for advertising on rideshare taxis.
When customers book a ride through an app, they can track the driver’s arrival time and know exactly how many minutes until they are picked up, as well as the fare to their desired destination. Therefore, compared to traditional taxis, rideshare services solve several issues, such as avoiding mistakenly getting into the wrong car, ensuring safety, knowing the fare in advance, and preventing drivers from taking unnecessary detours to increase the fare.
Additionally, it’s convenient because not only customers but also personal vehicles participating in rideshare services can have flexible working and resting hours. This is a significant advantage compared to traditional taxi companies, where drivers must follow the company’s dispatch. As a result, many people use their personal cars and their free time to drive for rideshare services to earn extra income beyond their main jobs.
Some popular rideshare apps today include Grab, Gojek, Be,… As of June 2021, the total number of participating vehicles exceeded 50.000.
2. Advantages of advertising on rideshare taxis and personal cars
2.1. Captivating attention and extensive reach
As mentioned earlier, with a large number of vehicles and the rapidly increasing trend of users, the ability for advertising on personal cars to reach multiple audiences – both taxi service users and pedestrians – is extremely high.
2.2. Enhanced recognition and brand elevation
With extensive coverage and high travel frequency, advertising on rideshare taxis and personal cars is an optimal solution for brands to quickly enhance their visibility. Moreover, vehicles used for advertising are personal cars, which tend to be cleaner and more upscale. This leads viewers to perceive the advertised brands as high-end, thereby elevating the brand’s image in the eyes of the public.
2.3. Cost-effectiveness compared to other advertising forms
For this type of advertising, customers are not forced to book multiple rides at once or adhere to a minimum advertising duration. Therefore, small and medium-sized businesses can flexibly and reasonably allocate their budget for implementation. Additionally, advertising on rideshare taxis is one of the outdoor advertising forms that incurs lower costs. In fact, this outdoor advertising method does not require as many operational staff as roadshows or incur high design and location costs like billboards.
2.4. Modern advertising tracking and monitoring capabilities
Many clients are often hesitant about post-campaign evaluations for mobile advertising. However, with advertising on rideshare taxis, this process is easier to implement and monitor due to the specific kilometers traveled and the number of passengers served, which can be tracked through the app.
3. Some of the most popular advertising formats on rideshare taxis and personal cars
Rideshare taxi advertising is similar to traditional taxi advertising, and it includes two specific formats:
Exterior vehicle advertising (including full wraps on all four sides, full rear wraps, and ads on the two rear doors).
- Full wraps on all four sides provide the most advertising space and are the most eye-catching option.
- Full rear advertising allows drivers behind the vehicle to easily see the ads.
- Ads on the two rear doors represent the most cost-effective rideshare advertising option, yet they still maintain stable and high effectiveness.
Interior advertising includes hanging ads behind the driver’s seat and LCD screen ads. Both of these formats have close contact with passengers using rideshare services, enhancing interaction and helping customers remember the ads longer.
4. Some popular Rideshare Taxi companies in Vietnam
4.1. Rideshare Taxi – Grab
This is undoubtedly the rideshare company with the highest recognition and popularity today. Grab, with its parent company based in Singapore, currently holds over 73% of the market share among rideshare companies in Vietnam.
Grab is present in 12 provinces and cities nationwide (Ho Chi Minh City, Hanoi, Da Nang, Quang Ninh, Long An, Bien Hoa, Vung Tau, Can Tho, Khanh Hoa, Lam Dong, Bac Ninh, and Hai Phong).
With these advantages, it is clear that advertising on Grab taxis is highly sought after and has become a favored advertising method for many brands both domestically and internationally.
4.2. Rideshare Taxi – Be
Be is a Vietnamese transportation technology company that has gradually established a significant presence in the minds of Vietnamese consumers.
While Be Taxi may not have as many vehicles as Grab, it has extensive coverage, reaching 28 provinces and cities nationwide, including: Ho Chi Minh City, Hanoi, Da Nang, Quang Ninh, Long An, Bien Hoa, Vung Tau, Can Tho, Khanh Hoa, Lam Dong, Hai Phong, Nha Trang, Binh Dinh, Binh Thuan, Quang Binh, Quang Tri, Phu Quoc, Con Dao, Quang Nam, Gia Lai, Kom Tum, Dak Lak, Quang Ngai, Hue, Nghe An, Phu Yen, Bac Ninh, and Dong Nai.
4.3. Rideshare Taxi – Gojek
Gojek is a company based in Indonesia. After Grab, Gojek is the second-largest player in the rideshare market today. Previously known as Go Viet, it was rebranded on July 20, 2020.
This brand is associated with low fares and numerous promotions for users. Therefore, Gojek is very popular and often considered by people when they want to book a rideshare.
However, Gojek’s coverage is quite limited, only operating in Ho Chi Minh City and Hanoi. It is suitable for brands looking to advertise on rideshare taxis and personal cars with a target audience focused in these two cities.
4.4. Rideshare Taxi – Vato
Vato is a new brand funded by Phuong Trang Passenger Transport Joint Stock Company. Although Vato currently lacks high recognition, it is in the process of steady and rapid development.
As of now, Vato Taxi has not updated its information on the website, but it is one of the emerging rideshare brands to watch for future advertising opportunities.
5. Tindi Media – a professional nationwide advertising agency for Rideshare Taxi
Advertising on personal cars is not easy to implement due to the large number of cars and the need for a clear, specific plan to optimally reach the target audience, helping businesses achieve their desired communication results. To accomplish this quickly, clients need to find a professional outdoor advertising agency with extensive experience, such as Tindi Media.
We are confident in our years of hands-on experience in advertising on rideshare taxis. Coupled with our dedicated and professional team, Tindi Media will satisfy even the most demanding clients. Contact us now at hotline 0836 250 777 for consultation and specific pricing.
