In recent years, outdoor billboard advertising has seen significant growth. As people travel on the roads, they can almost always encounter various forms of outdoor advertising everywhere. One of the media formats contributing to the robust development of (OOH) advertising today is advertising on pedestrian overpasses.
So, what is this type of advertising, what are its advantages, and what should be considered when implementing it? Let’s explore this in detail with Tindi through the following article.
1. What is Billboard Advertising on Pedestrian Overpass?
Today, the number of vehicles is increasing rapidly. In Hanoi, an average of about 27,000 vehicles—ranging from electric bikes to motorcycles and cars—are registered each month to participate in road traffic. As a result, traffic congestion frequently occurs during peak hours, making it challenging for pedestrians to cross the street.
As a result, pedestrian overpasses have quickly emerged to provide the safest experiences for pedestrians while also enhancing the urban aesthetic of the city. Beyond ensuring safety and making it easier for pedestrians to cross the street, from Tindi’s strategic perspective, pedestrian overpasses are also utilized as highly effective advertising locations, enabling businesses to rapidly spread their image and advertising messages.
With their unique characteristics, advertising on pedestrian overpasses (also known as illuminated box signs on pedestrian overpasses) offers a fresh option for businesses, making it easier for them to choose and implement in their communication campaigns.
2. Advantages of Advertising on Pedestrian Overpass
As one of the newer forms of advertising, advertising on pedestrian overpasses provides businesses with many distinct and powerful advantages.
2.1. Prime Location, Directly in the Line of Sight of Passersby
Through years of outdoor advertising implementation, Tindi has identified that one of the greatest advantages of advertising on pedestrian overpasses is its deployment location. Unlike other outdoor advertising formats like Pano or Billboard, which are typically placed at the edges of roads, advertising on pedestrian overpasses is installed directly at the front of the overpass—meaning it is positioned right in the middle of the traffic flow.
Therefore, the media materials of businesses will capture the full attention of passersby directly, allowing them to quickly perceive and remember the images and advertising messages.
2.2. An advertising type that is easily accessible to viewers and received naturally
Additionally, advertising placements are installed in areas with traffic lights or at important traffic intersections. This allows drivers to view the ads for longer periods, rather than just 5 – 7 seconds as with traditional outdoor billboard advertising.
Combined with the frequent traffic congestion during peak hours, Tindi’s advertising systems will undoubtedly help the company’s communication campaign achieve powerful results.
2.3. Large size allows brands to convey more engaging content
The display area is another undeniable advantage when businesses choose to advertise on pedestrian overpasses. With a significantly large area, companies can freely create and design unique advertising materials. Then, Tindi’s construction team will showcase the promotional materials in the most prime locations on pedestrian overpasses, capturing the attention of drivers.
Moreover, the large area increases the visibility of the brand’s advertising, allowing traffic participants to receive information from a distance.
2.4. Advertising content operates nearly 24/7
The company’s advertising content can be displayed almost continuously throughout the day, as pedestrian overpasses need to be illuminated for easier access for pedestrians. Additionally, the lighting system installed within the advertising box makes the promotional material stand out at night and attract the attention of passersby.
3. Important considerations when implementing advertising on pedestrian overpass
To ensure that the advertising campaign on pedestrian overpasses achieves optimal communication results, businesses need to plan meticulously while also paying attention to several factors during implementation.
3.1. Choose attractive and prime advertising locations
When a business intends to launch this advertising campaign, careful attention is needed when selecting the advertising location. Before proceeding, the business should directly survey the areas surrounding the advertising placement to assess visibility and check for potential obstructions, such as trees, barriers, or traffic signs.
During periods of low traffic, vehicles often move quite quickly, so if any part of the advertisement is partially obscured, it could hinder viewers’ ability to receive the information.
3.2. Design creative and engaging advertising materials
First, businesses should pay close attention during the design process of their advertising materials. With their experience, Tindi advises businesses to choose colors and fonts that are easy to read and stand out, allowing viewers to access the advertising information accurately.
Additionally, opting for concise and easily understandable messages will help the business’s communications penetrate deeper into viewers’ subconscious.
3.3. Optimize implementation plans within budget
Advertising costs are a significant consideration for businesses choosing this format. The budget required for a pedestrian overpass advertising campaign is substantial, often exceeding that of other media formats, such as advertising on vehicles or digital screens.
Therefore, to achieve effective communication while optimizing advertising costs, businesses should collaborate with Tindi’s experienced team to clearly analyze suitable locations and placements that align with their objectives, thereby allocating the advertising campaign strategically.
3.4. Regular check lighting systems and perform timely maintenance
Since advertisements on pedestrian overpasses are exposed to outdoor elements, they endure harsh weather conditions. Although equipped with advanced weather-resistant technology, it cannot guarantee that the advertising system will always maintain an optimal appearance for viewers.
Thus, drawing on valuable experience gained from hundreds of outdoor advertising campaigns, Tindi recommends that businesses conduct regular inspections to promptly adjust or replace promotional materials as needed.
4. Regulations for advertising on pedestrian overpass
As one of the advertising types implemented in urban areas, advertisements on pedestrian overpasses must comply with regulations to ensure traffic safety and urban aesthetics. Below are some regulations issued by the Hanoi City People’s Committee regarding advertising on pedestrian overpasses:
- First, the entire structure of the pedestrian overpass must have sufficient load-bearing capacity, especially the connection between the advertisement board and the overpass itself must be secure.
- Second, pedestrian overpass advertisements must not obstruct or interfere with road signage or traffic signals.
- Third, the size and color of the advertising boards must be compatible with the overpass and the urban landscape, and should not violate local customs and traditions.
5. Advertising services on pedestrian overpass of Tindi
Tindi is a unit specializing in providing outdoor advertising services in general, as well as advertising on pedestrian overpasses in all 63 provinces across the country. With extensive capacity and experience in the field, Tindi is committed to providing strong support, helping businesses achieve the most powerful communication effectiveness in their campaigns.
When partnering with Tindi, businesses will receive comprehensive advice on communication campaigns from a team of experienced staff; assistance in designing communication materials; quick and effective implementation; complete image acceptance; and warranty for advertising maquettes throughout the campaign duration.
