Advertising in supermarkets and shopping centers is a communication channel that can be implemented in various forms and strategic locations to help brands achieve widespread visibility and reach a large audience every day.
Tindi is a provider of advertising services in supermarkets and shopping centers nationwide, offering valuable insights into this attractive advertising channel for businesses.
Learn more about advertising quote in supermarkets and shopping centers
1. What is advertising in supermarkets and shopping centers?
Advertising in supermarkets and shopping centers involves placing promotional materials inside or outside these retail spaces that serve consumers’ shopping needs. This is currently one of the hottest outdoor advertising formats and is increasingly popular in Vietnam, as it allows for reaching a large number of customers daily.
Statistics show that in major supermarkets and shopping centers like Lotte, Aeon Mall, Vinmart, Mega Market, or Big C, the number of shoppers can reach 3,000 to 5,000 visits per day. The average shopping duration is between 30 and 60 minutes. This presents an excellent opportunity for businesses and brands to engage closely with potential customers, increasing brand recognition and sales.
2. Benefits of advertising in supermarkets and shopping centers
Compared to other advertising formats, advertising in supermarkets and shopping centers has several advantages, providing significant benefits for businesses, such as:
- Diverse Advertising Locations: Advertising in supermarkets and shopping centers can reach viewers from various angles, both inside and outside the retail spaces.
- High Frequency of Display: Supermarkets and shopping centers typically operate from 8 AM to 10 PM daily, with a very large number of customers, potentially reaching hundreds or even thousands of visits.
- Access to Diverse Customer Sources: Particularly targeting family-oriented women, working individuals, and young shoppers who have high purchasing needs.
- Variety of Implementation Formats: Suitable for all brands across different sectors, especially in food, fast food, fashion, and household goods.
- Skillful Product Information Delivery: Businesses can cleverly use posters, decals, POSM standees, or product displays to provide useful information without causing any discomfort or pressure on customers.
- Reasonable Costs: Advertising in supermarkets and shopping centers is relatively affordable, yet delivers high effectiveness, which satisfies businesses.
3. Popular advertising formats in supermarkets and shopping centers
All advertising formats in supermarkets and shopping centers have been thoroughly researched regarding their positions and presentation forms, ensuring optimal visibility for all customers. You can refer to the 15 popular advertising formats in supermarkets and shopping centers below to find the right choice for your business.
3.1. Pano and Billboard advertising
Pano and Billboard advertisements in supermarkets and shopping centers are usually placed in highly visible locations such as walkways and parking lots, making them very impressive and attractive. Even passersby outside the supermarket or shopping center can see them.
The advertising materials are typically printed on waterproof Hiflex tarpaulin, capable of withstanding external environmental impacts, and are mounted on the front or side walls of the supermarket or shopping center. Additionally, large Metal lights are installed around the billboard to illuminate it at night, attracting the attention of pedestrians.
3.2. LED advertising screens
LED screens for advertising products, services, and brands are usually placed at the entrance of supermarkets and shopping centers, making them visible to everyone as they enter. The LED screens can be hung high or placed on the ground. Their sizes vary from several dozen to hundreds of square meters, providing vibrant, realistic, and impressive advertising images.
3.3. LCD screens and Frames
In supermarkets and shopping centers, LCD screens and Frames are often placed in various locations such as the main lobby, elevator areas, shopping aisles, and corridors between floors. The difference between LCD screens and Frame advertisements is that LCD screens are typically hung horizontally, while Frame screens are vertical. However, in some cases, standing LCD advertising screens may also be used in supermarkets.
The operating hours of the LCD and Frame advertising screens coincide with the supermarket and shopping center hours from 8 AM to 10 PM. During this time, images and TVC clips lasting from 15 to 30 seconds will be continuously displayed in rotation.
3.4. Wifi marketing advertising
Wi-Fi marketing advertising is an integrated communication solution in the technology era. Users are granted access to free Wi-Fi, which not only helps retain customers longer but also effectively utilizes advertising for products and services.
Wi-Fi marketing advertising in supermarkets and shopping centers is especially suitable when businesses want to send promotional programs, discount cards, or special vouchers to customers.
3.5. Light box advertising in supermarkets and shopping centers
There are various ways to implement light box advertising in supermarkets and shopping centers, such as attaching them to walls or mounting them on columns. Additionally, the advertising materials are often encased in clear acrylic with LED lights inside, making the advertisements stand out prominently and attractively.
3.6. POSM advertising
This is also one of the most commonly used advertising formats in supermarkets and shopping centers. POSM advertising appears in various formats, colors, and eye-catching designs that capture customers’ attention.
Some forms of POSM advertising you may encounter in supermarkets and shopping centers include: sales booths, promotional flyers, standees, advertising arches, and product display racks. In addition to showcasing product images, POSM also conveys information, pricing… helping buyers compare and choose the most suitable products.
3.7. Hanging banner advertising
Hanging banners are often colorful and feature impressive messages, easily capturing the attention of customers when they visit supermarkets and shopping centers. In particular, when hanging banners are deployed in large quantities and evenly distributed above shopping aisles, they are extremely attractive to consumers.
3.8. Advertising at entrance
The entrance of supermarkets and shopping centers is a highly advantageous location because anyone who walks in will immediately notice the advertising images without needing to look around. As a result, advertising at the entrance can reach a large number of customers while effectively conveying the company’s image and messages.
3.9. Advertising at anti-theft gate
Anti-theft gates are security devices used to prevent theft in supermarkets and shopping centers. These gates are approximately over 1 meter tall and have a rectangular shape with two gate sides.
Advertising on the sides of anti-theft gates in supermarkets and shopping centers utilizes the space on both sides of the gate to display brand advertisements, allowing for close proximity access to customers or those passing by. Additionally, customers can still see the advertisements from several meters away.
3.10. Advertising on shopping carts and baskets
Shopping carts and baskets are two items that every shopper needs to use when entering a supermarket or shopping center. Advertising on shopping carts and baskets involves placing decals or posters around these items. The advantage of this advertising format is that it can interact directly with customers throughout the shopping process.
3.11. Elevator advertising
In addition to escalators, many customers choose elevators to move between floors while shopping. During the wait for the elevator, people often look around. This is a prime opportunity for your business to implement advertising in elevators within supermarkets and shopping centers.
Sticker advertisements placed on elevator doors can convey the company’s messages and images to customers in an attractive, eye-catching, and creative manner.
3.12. Escalator advertising
Escalators in supermarkets and shopping centers are usually positioned in easily visible and convenient locations for users. Therefore, they are also used in advertising campaigns by utilizing the two glass sides below the handrail or the walls on either side for advertising displays.
As customers move up and down the escalators, they can observe the advertisements. Although the time spent on an escalator is typically only about 10 seconds per ride, close proximity allows customers to easily see and remember the advertising information.
3.13. Advertising at checkout counter
The checkout counter is a prime location for advertising because anyone who completes their shopping must go here to make payment. During the payment process, customers spend a few minutes waiting, and this is when they will definitely see your company’s advertisements.
When choosing advertising formats at the checkout counter of supermarkets and shopping centers, businesses can place advertising standees right next to it, hang banners above the counter, or stick advertising materials directly on the checkout area.
3.14. Advertising in parking area
The parking area is also an excellent location for businesses to hang or install banners/billboards to reach customers. Parking lots of supermarkets and shopping centers are usually small and outdoors, so you can use smaller or medium-sized banners/billboards for advertising.
3.15. Organizing events and activations in supermarkets
Organizing events and activations in supermarkets and shopping centers is an extremely effective advertising method for businesses to create opportunities to reach and interact with customers. Creating engaging games can easily attract user participation as they provide a fresh and enjoyable experience.
4. Implementing advertising in supermarkets and shopping centers with Tindi’s services
Advertising in Supermarkets and Shopping Centers offers a variety of implementation formats, each with its own strengths in promoting products and services as well as reaching customers.
Tindi provides advertising services in Supermarkets and Shopping Centers across all 63 provinces nationwide. Tindi’s execution capability in advertising is proven through numerous outdoor advertising campaigns and projects, specifically in Supermarkets and Shopping Centers.
Tindi’s advertising services in Supermarkets and Shopping Centers include strategic consulting, planning implementation, design support, printing, installation, and warranty of advertisements throughout the campaign duration.
If your business needs advertising implementation, please contact Tindi for consulting and to receive the latest advertising quote for Supermarkets and Shopping Centers.
