Today, airport advertising has become a leading communication method for businesses looking to reach consumers both domestically and internationally. Therefore, airport advertising quote is one of the factors that every business needs to pay attention to and research whenever they intend to launch a communication campaign in this space.
Tindi is proud to be a provider of airport advertising quote services across all 63 provinces of the country, partnering with many businesses on their communication campaigns.
1. Overview of airport advertising
Airport advertising is a form of advertising that includes images, videos, posters,…, implemented in various locations inside and outside the airport. It can reach diverse audiences from different regions and countries around the world. Typically, airport advertising costs are relatively high.
There are many forms of airport advertising, ranging from Billboard, Pano displays, and lightboxes to high-tech formats like LCD and LED screens. These advertising formats are widely distributed throughout the airport, always appearing in locations that are easily noticeable to the public.
2. Why should businesses choose brand communication advertising at the airport?
- 80% of customers pay attention to airport advertisements, with 42% remembering them.
- Enhance aesthetics and elevate brand prestige in a luxurious advertising environment.
- Customers have a long exposure time to advertisements, making them unavoidable!
- A large, diverse, and potentially wealthy customer base is reached.
- Increase value and elevate the brand to an international level.
3. Some factors affecting airport advertising quote
3.1. Types of airport advertising chosen by businesses
Currently, there are many diverse forms of airport advertising, such as:
- Billboard advertising at the airport
- Lightbox advertising at the airport
- LED, LCD, and Frame screen advertising at the airport
- Advertising on luggage carts at the airport
- Hanging banner advertising at the airport
- Charging station advertising inside the airport
Each form has different advertising costs. Some are more affordable, while others are more expensive, allowing businesses to choose the type that fits their budget and needs.
3.2. Locations for implementing advertising campaigns at the airport
The location of the advertising campaign also plays a crucial role in determining the airport advertising pricing. Prime locations such as the arrival hall, waiting areas, and check-in counters… will have higher rates compared to other advertising spots in the airport. Additionally, if a business opts for a longer advertising duration, they can receive attractive benefits such as direct discounts, additional time, or other locations.
This can help businesses reduce their average costs for airport advertising and allocate their budget to book advertising for a longer period.
Another note is that businesses should consider booking advertising at major airports like Noi Bai, Tan Son Nhat, and Da Nang, as these places have much greater development potential compared to other locations.
3.3. Duration for implementing advertising campaigns at the airport
For advertising campaigns involving billboards at the airport, such as billboard advertising, pano advertising, lightbox advertising, and hanging banners, businesses should implement their campaigns over a period of 6 months to 1 year. This duration is sufficient to ensure that the company’s image is displayed frequently enough for viewers to easily remember the information.
For digital advertising formats like LED screen advertising and LCD or Frame advertising at the airport, businesses can run campaigns for a shorter duration of 1 to 3 months to save costs while still ensuring effective communication for the campaign.
4. Most competitive airport advertising quote currently
With its advantages, airport advertising is one of the communication options that offers extremely powerful visibility for businesses and investors. Therefore, airport advertising pricing is generally in a higher segment compared to other traditional advertising forms.
Specifically, the costs of outdoor advertising at major airports such as Noi Bai, Tan Son Nhat, and Da Nang will also be higher than in other areas. However, considering the effectiveness that airport advertising brings to businesses, it is entirely justified.
Below is the quote for your reference:
4.1. Advertising quote at Noi Bai airport
The airport advertising quote at Noi Bai Airport is relatively moderate, neither too high nor too low. Specifically, for lightbox advertising, the price ranges from over 50,000,000 VND per week to 480,000,000 VND per year. For LED screen advertising, the prices start from over 40,000,000 VND per week.
4.2. Advertising quote at Tan Son Nhat airport
At Tan Son Nhat Airport, lightbox advertising ranges from over 150,000,000 VND per year to 3,000,000,000 VND per year. Advertising on charging stations starts from over 100,000,000 VND per week, while LED screen advertising begins at over 60,000,000 VND per week. These rates position Tan Son Nhat Airport’s advertising quote as quite high.
4.3. Advertising quote at Da Nang airport
At Da Nang Airport, lightbox advertising starts at 32,000,000 VND per year. Advertising on charging stations ranges from over 16,000,000 VND per week. LED screen advertising starts from 10,000 VND per week and above. Overall, the advertising quote at Da Nang Airport is not excessively high.
4.4. Advertising quotes at other airports
For other airports, advertising rates vary. Each airport has different pricing for various advertising formats. Specifically, for charging station advertising at Lien Khuong Airport, the price starts at 6,000,000 VND per week. Conveyor belt advertising at Phu Quoc Airport ranges from over 600 million VND per month.
Note: The advertising rates at airports such as Noi Bai, Tan Son Nhat, Da Nang, Lien Khuong, and Phu Quoc mentioned above are average estimated prices. These rates may change based on actual market conditions; therefore, businesses should check for the latest information from service providers to receive advice, support, and the best possible discounts.
5. Tindi – Comprehensive airport advertising services
Tindi is a leading provider of advertising services nationwide. With extensive experience collaborating with major domestic and international partners, Tindi is confident in helping your company’s communication campaign shine and effectively spread your brand, products, and services to all customer segments.
By choosing Tindi, your business will benefit from expert advice on the most advantageous advertising locations, design support for marketing materials to ensure they align with market trends, swift execution, thorough image verification, and a warranty for advertising materials throughout the campaign period.
