Advertising through PR Articles on online newspapers is the most popular advertising channel in Vietnam. According to statistics, advertising revenue from online platforms in Vietnam mostly comes from this form of advertising.
1. Online newspaper submission service
1.1. Online newspaper posting
Advertising on online newspapers is an effective way for businesses and companies to quickly and efficiently promote their products and brands to customers.
Posting articles on online newspapers with reasonable costs is currently being embraced by investors and businesses. The goal is to bring the company’s products or brand closer to consumers. Posting articles on online news sites helps quickly disseminate information to the public.
Online newspaper advertising is an effective method because the cost of posting articles is not too high, and many people today seek and read information from online sources.
1.2. Benefits of posting on online newspapers
Instant promotion and communication
Unlike print newspapers, where businesses must go through a strict approval process, wait for printing and publishing, online newspapers resolve this issue quickly. Once the editorial team approves the article, the advertisement will be published in the desired location immediately. Advertising on online newspapers is also easier than on print media, radio, or television (which take more time for approval).
Diverse targeted audience
With continuous, up-to-date, and diverse news, online newspapers attract a large and varied readership. Moreover, businesses can precisely target their advertising to specific customer groups by selecting categories and positions to place their advertisements for their media campaigns.
Measuring advertising effectiveness
The effectiveness of advertising on online newspapers is measured by the number of readers who access the article, the views of the post, and the number of clicks on the business’s advertisement banners. With this advertising service, investors can track consumer behavior with their products and gain insights into the preferences and interests of potential customers.
High interaction with advertisements
This is a great advantage of online newspapers. Customers can directly interact with businesses by clicking on the advertisement to view detailed product information and even purchase the product or similar products shown in the ad. This allows investors to quickly and easily gather customer information for product care and marketing purposes.
Flexible ads posting anh receiving
An advertisement on an online newspaper is available 24/7. The advertising time on online newspapers is not limited, nor is it as costly as television advertising. Investors can track the daily progress of their advertisements, assess their effectiveness, and request modifications or cancellations if they feel the ad is not meeting expectations. This demonstrates the flexibility and high distribution capacity of online newspaper advertising.
Diverse and engaging advertising formats
Online newspapers attract a wide audience due to their ability to engage multiple senses. Readers can not only read but also listen to audio or watch videos accompanying the article. This is one of the reasons many people turn to online newspapers when searching for information.
2. How to post an article on online newspapers
2.1. Process of posting articles on online newspapers
- Consultation on overall budget
- Accurate consultation on the target customer group
- Accurate consultation on the relevant topics/categories/fields for the news site and the electronic platform
- Contact, negotiate, design banners, and post advertisements on the selected newspapers and websites
- Reporting, evaluating, and summarizing the advertising campaign
- Tindi always provides relevant recommendations and performance analysis after each campaign for businesses
2.2. Why should you post through an Agency
Agencies can offer many valuable marketing solutions to help businesses grow their brand. The services provided by an agency can cover a wide range of fields, including web design, social media advertising, web videos, mass media advertising, consulting services, brand development, PR, marketing campaign management, email marketing, TV commercials, and more.
In addition, businesses can opt for full-service packages, allowing agencies to handle all aspects of a large marketing campaign from A to Z.
Posting through an agency also offers many advantages for clients:
Building a comprehensive online advertising strategy
Most customers want to gather as much information as possible about the product they intend to purchase. They typically compare product quality and prices between different stores and businesses. As a result, most customers decide to buy after searching for information through search engines, industry-specific websites, price comparison sites, and receiving email updates. By integrating these channels, agencies help businesses build their brand, promote it to customers, increase sales, and ultimately improve business efficiency.
Planning and managing professional advertising campaigns
Agencies employ highly skilled marketing professionals with technical expertise, endless creativity, and a willingness to assist businesses with special requests. Moreover, agency specialists can share valuable experience to help businesses save costs, optimize their current and future advertising budgets.
Staying up-to-date with information
In an era where technology is constantly changing and improving worldwide, staying informed about new strategies, algorithms,… and search engine tools for online advertising is essential. Therefore, businesses rely on agencies to ensure that they implement appropriate strategies, effective campaigns, and up-to-date tactics that are well-received by their target audience.
Reducing complexity in paperwork and accounting
When businesses hire an agency, the agency works directly with service providers, which allows businesses to avoid complicated procedures such as paying Google or other providers with credit cards, dealing with tax reporting,… compared to managing these tasks on their own.
Many businesses often feel hesitant about outsourcing services to an agency. However, most large agencies have already established strong networks within the industry. They can easily connect with major newspapers, well-known TV stations, and have effective communication methods to maximize the impact of marketing in your campaigns.
3. Tindi’s online newspaper posting services
As an active and effective entity in the communications field, specializing in online advertising services, Tindi Media Co., Ltd. has become an official partner for many major electronic platforms such as VnExpress, Dan tri, 24h, 14 Channel, CafeF… We provide advertising and PR article posting services on leading online newspapers in Vietnam, with millions of daily visitors.
3.1 PR strengths – Help Tindi become the leading choice for advertising on online newspapers, print media and magazines
PR (Public Relations) is the practice of managing the spread of information between an organization and the public. The essence of public relations is to improve the perception of a person or company by communicating with the media and drawing their attention.
Articles on online newspapers, print newspapers, and magazines must always meet the communication standards set by the client. Writing articles and PR posts is one of the most effective ways to promote a brand and product to the public.
PR on online newspapers consistently offers the highest effectiveness, as these platforms have a large readership that can attract thousands of potential customers for businesses.
For those who prefer the traditional way of reading news via print newspapers or magazines, Tindi also develops promotional methods for traditional print media to meet the needs of customers and the tastes of readers.
Tindi specializes in providing reputable and high-quality advertising services with a team of excellent staff who possess high professional expertise. As a result, the product PR sector is always prioritized by the company across all fields.
With a strong PR focus, the company consistently offers high-quality products that attract a large number of customer interactions on online news sites, print newspapers, and magazines.
3.2 Well-trained staff
Tindi consistently maintains and develops the brand through high-quality promotional products. We have become a top choice in the advertising field, especially for online newspapers, print media, and magazines. The company has numerous articles that have been well-received by readers and satisfied clients.
With a team of professionals who have graduated from prestigious institutions, are well-trained, and have extensive experience in design and content creation, Tindi produces the most captivating and engaging content, helping businesses stand out on various media platforms.
Moreover, Tindi is always the top choice for large brands when it comes to advertising on online newspapers, print newspapers, and magazines – because of not only the high-quality products but also the reasonable pricing and a wide range of advertising options suitable for both large corporations and small to medium-sized enterprises.
