Advertising on VnExpress online newspaper. VnExpress.net is the largest and most reputable online newspaper in Vietnam today. With a large number of readers, advertising on VnExpress brings significant results for businesses.
VnExpress has played an important role in establishing the first content platform for the Vietnamese Internet since its launch on February 26, 2001, creating a unique identity for Vietnamese Internet compared to the global landscape. Over the past 14 years, with the goal of making the newspaper genuinely useful for readers, VnExpress has focused its efforts on delivering accurate, honest, fast, and comprehensive news.
The number of readers accessing VnExpress has continuously grown. According to Google Analytics, in January 2015, VnExpress had 34.5 million regular readers (users), with nearly 16% of them from overseas. In 2014, the newspaper also set several new records in terms of website traffic, such as the article “Rescuing 12 victims from the unexpected hole,” published on December 19, 2014, which garnered over 3 million pageviews within 24 hours; or the World news section, which achieved 8.75 million pageviews on July 18, 2014.
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On average, the newspaper updates about 250 new articles across all fields daily, with 14 specialized content pages, including major sections like News, World, Sports, Entertainment, Law,…, which attract the largest number of readers. Along with the main VnExpress newspaper, the editorial board also runs specialized sites to serve readers in specific fields and age groups, such as Ngoi Sao, iOne, Game…
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The system is operated by a team of nearly 200 journalists, working at the main office in Hanoi, the reporter’s office in Ho Chi Minh City, and other locations across the country. The team has an average age of 30, is passionate about their work, and remains resilient under pressure to provide readers with comprehensive, reliable, and useful information. In addition to the content team, the newspaper also has nearly 100 staff members in research and technology development, as well as over 80 business specialists who are constantly researching new forms of advertising.
In response to the rapid development of digital technology devices that are changing readers’ habits, the newspaper’s layout is continuously being improved, particularly the mobile interface, to provide the most convenient experience for readers who primarily access news via mobile phones. The newspaper is also working towards the goal of helping readers personalize the interface, allowing them to choose sections and arrange the page according to their preferences.
(Source: vnexpress.net)
