Advertising on XONE FM, a national Music and Entertainment Radio Channel broadcast on VOV FM 89MHz, is a national music and entertainment radio channel that has continuously evolved and updated to align with the latest trends. As digital platforms become increasingly popular, XONE has adapted by launching the XONE app, which streams all traditional radio programs live and features a YouTube channel sharing exclusive new digital content.
1. Introduction to XONE FM
XONE FM officially launched on September 20, 2006, providing 10 hours of music daily and broadcasting continuously seven days a week on VOV3. After eight years of development, trend adaptation, and ongoing innovation, XONE FM has prioritized staying ahead of trends and has become a beloved companion for listeners, especially those aged 15 to 35.
In addition, XONE Radio’s youthful, humorous, and creative team of hosts brings laughter and joy while sharing the most delightful musical experiences with the audience.
The main content of XONE Radio features a mix of popular domestic and international songs, highlighting tracks that are loved by many. The programming includes various songs without a specific theme, as well as themed shows such as music charts and talk shows. Interspersed between the songs are advertisements from program sponsors and promotional spots for the shows themselves.
With over 15 years of establishment and growth, the vibrant team behind XONE Radio works tirelessly to break down barriers and bring people closer together.
Refer to advertising quote on XONE FM
2. Overview of XONE FM
2.1. Audience reach and network
XONE Radio reaches over 15 million listeners through traditional radio and digital platforms. In terms of its online presence, XONE listeners account for 80% of the total audience on the national FM 89MHz channel.
The online network of XONE on social media boasts impressive numbers, with an average of 8 out of every 10 radio listeners on Zing MP3 also tuning in to XONE Radio. The channel sees over 2 million listens each month and has expanded its presence on other social media platforms such as Facebook, TikTok, YouTube, Spotify, and Instagram, amassing millions of followers.
2.2. Partners and audience
XONE is a music and entertainment radio channel that collaborates with numerous partners, including singers, artists, celebrities, and experts from both domestic and international backgrounds. In Vietnam, XONE works with over 100 artists, including well-known figures like Ha Anh Tuan, Duc Phuc, Hoang Thuy Linh, Toc Tien, Erik, Min, Orange, and Amee. Additionally, XONE partners with over 100 renowned international artists, such as Alan Walker. The channel also features over 500 celebrities and inspirational figures who resonate with today’s youth through its popular podcast format.
The primary audience of XONE Radio is young people, with listeners from all over the country. Most of the audience consists of millennials and Gen Z who use XONE to listen to music, seek entertainment news, and hear interviews that share life topics from famous personalities. To meet these audience needs, XONE Radio has grasped trends and understood its listeners, creating engaging programs.
2.3. Programs of XONE FM
The main content of XONE Radio consists of playing popular songs along with the latest and most exciting music and entertainment news, both locally and internationally, which have gained a lot of listeners’ affection. Music programs such as Travel XONE, XONE with Stars, International Pophits, Pumping Beat, and XONE’s Radar feature prominently. XONE offers diverse and impressive music playlists of high quality that are continuously updated. Each song is released exclusively both domestically and internationally, receiving enthusiastic reception from the audience.
The program includes mix-up style songs (blended, not thematically arranged) and themed shows (music charts, talk shows,…). Additionally, interspersed among the songs are advertisements from sponsors and promotional content for the programs themselves.
3. Advertising duration on XONE FM
XONE FM broadcasts on frequencies 89 MHz and 101.7 MHz from 7:00 AM to 10:00 PM daily. XONE FM provides a playlist of Vietnamese and international songs in the following ratio: 50% international music, 40% Vietnamese music, and the remaining 10% dedicated to advertisements.
Since July 15, 2018, XONE Radio has been broadcasting from 7:00 AM to 1:00 PM and from 5:00 PM to 10:00 PM daily. The remaining time is produced and managed by VOV FM 89. Since 2020, the XONE music channel has become a strategic partner of Zing MP3 – the number one music streaming platform in Vietnam.
4. Why choose to book advertising on XONE FM?
Music serves as a bridge connecting people together. There are countless reasons why we listen to music—to make life more interesting, to ease worries and stress, or to foster a greater appreciation for life. Music helps individuals discover the various tones of existence, providing a perfect blend of emotions that brings peace to the soul.
In the hustle and bustle of daily life, people often turn to music channels for relaxation. As a result, the demand for music listening has surged. Recognizing this, many music radio channels and programs have emerged. XONE FM is one of the leading entertainment music channels in Vietnam.
With a daily music broadcast catering to listeners, XONE FM promises to be a media channel that attracts a large audience. This makes it an ideal platform for businesses looking to enhance their brand through advertising on XONE.
5. Collaboration for advertising on XONE FM with professional services of Tindi
For quick and easy advertising bookings on XONE FM 89 MHz, contact Tindi.
Tindi offers a comprehensive and professional advertising service on XONE FM 89 MHz at the best prices on the market, along with attractive discounts and incentives. We know how to harmonize and create advertisements that comply with the station’s regulations while ensuring they remain appealing and effective in branding.
By choosing Tindi’s advertising services on XONE FM 89 MHz, your business will benefit from:
- Free consultation on effective communication strategies tailored to your products and services.
- Guidance on programs, segments, and optimal broadcast times for maximum impact.
- Selection of professional voice-over artists and crafting of compelling advertisement scripts that captivate audiences.
- Competitive pricing for production along with the best booking discounts available in the market.
