Radio advertising is a time-honored and highly effective form of communication. In Vietnam, the government has mandated the development of a radio system across the country to disseminate information from provincial to grassroots levels. Each day, radio broadcasts reach approximately 70% of the Vietnamese population.
1. What is radio?
- Radio is also known as loudspeaker broadcasting.
- It is an essential communication tool at the community level.
- It serves as a friendly and important channel for disseminating information.
- Typically used to amplify sound in public places and densely populated areas such as district centers, towns, and villages, it facilitates the local government’s efforts to communicate with the public.
- Currently, radio systems are installed throughout all 63 provinces and cities, covering regions nationwide.
>>> Refer to other forms of radio advertising
2. Advantages of radio advertising
- Direct communication: Radio advertising delivers product messages directly to target customers and markets.
- Cost-effectiveness: Offering high value and effectiveness, radio advertising is a reasonable choice for businesses.
- Nationwide coverage: The radio network spans from central to local levels across the entire country.
- Direct reach: Radio broadcasts reach individual villages and households.
- Quick messaging: Information is transmitted during 2-3 peak hours each day.
3. Popular forms of radio advertising
Currently, there are two preferred formats of radio advertising chosen by businesses, including:
3.1. Direct reading by announcer
In this format, customers provide the advertising content to us, and the announcers will read it live during the broadcast. The advantage of this type is that it can utilize local announcers’ voices, with familiar language that helps attract attention and create a better connection with the audience.
3.2. Pre-recorded audio clips
Customers can submit their completed audio advertising files to book and broadcast during the requested time. If the customer does not have an audio file, the radio station will support full production, from script development, selecting suitable voices, recording, to completing the mixing of music.
4. Suitable products and services for radio advertising
If you want to dominate the local market, support communication for retail points at various store systems, or build your brand, most products and services are suitable, as long as your business has a plan and a campaign that targets the right audience.
4.1. Products and services from major brands
Consumer products widely distributed across the country: candies, instant noodles, mobile phones, consumer goods, fertilizers, cars, motorcycles,…
Services with branches nationwide: real estate, supermarkets, pharmacies, electronics centers, insurance, banks,…
4.2. Local products/services
Coverage scope: Whether you want to focus on certain districts within a province, several provinces across the country, or even just advertise in a few communes within a district. Radio advertising can also meet your requirements to the maximum extent.
Example: general clinics, dental clinics, beauty salons, spas, massage chairs, cement, tiles, local business service establishments,… Radio advertising will deliver your message and brand effectively, reaching deeply into the target audience you wish to connect with.
5. Latest quote for radio advertising in 2023
- Radio advertising has broadcasting quotes ranging from 170,000 to 300,000 VND per day (broadcasting 1 to 3 times per day depending on the schedule of each station).Specifically, upon receiving the customer’s request regarding the implementation area and budget, Tindi will prepare a detailed plan that includes: Area, Province, District, number of communes in the district, specific population, broadcasting frequency, and broadcasting times (Morning – Noon – Afternoon). All plans are tailored to each station based on specific data, allowing customers to analyze the areas they wish to target and determine the necessary investment budget.
- Tindi guarantees 100% broadcasting coverage on district speakers, while also providing free audio reinforcement to the local speaker system in the respective districts.The advertising cost on radio is calculated based on a duration of 60 seconds. If the audio file is shorter than 60 seconds, it will be charged as if it were 60 seconds; if the duration exceeds 60 seconds, it will be billed according to the registered schedule ratio.
- Notably, Tindi has a special discount policy for all long-term bookings and for large quantities across different areas.
6. Why choose radio advertising service of Tindi?
6.1. Comprehensive implementation capability
- Tindi is a full-service agency that handles everything from advertising file production to consulting, campaign planning, monitoring, and daily reporting.
- We manage all documentation and complex logistics.
6.2. Free consultation from A to Z
- Our experienced team provides direct consultation on script development to ensure the best fit for your needs
- We also create a complimentary implementation plan tailored to your advertising message and campaign requirements.
6.3. Clarity and transparency
- We guarantee 100% broadcast for all county public address systems that clients have booked.
- At the end of each campaign, we provide a broadcast confirmation certificate with the official stamp from each county station.
6.4. Customer support and commitment
- We offer attentive support for any questions or issues clients may encounter before, during, and after the campaign execution.
- We ensure that clients’ broadcasting rights are fully respected and fulfilled.
