Advertising on Hanoi bus is a flagship service offered by Tindi, providing a comprehensive solution with guaranteed quality, rapid execution, and the most competitive pricing in the market. By utilizing this advertising service, your brand and products can reach thousands, even tens of thousands of consumers every day.
1. Information about the bus system in Hanoi
Hanoi is one of the two major cities in Vietnam and has the highest traffic density in the country. To address congestion and alleviate pressure on transportation, the public transport system has been developed with special attention in the capital.
Among the public transport options, buses are particularly popular among residents for their convenience and affordability. Additionally, the city has established a network of buses that covers almost all major and minor routes, facilitating commuting for work, school, and leisure, with a diverse and convenient range of routes.
Here are some impressive statistics about the bus system in Hanoi:
- Hanoi currently operates 124 bus routes with over 1,000 vehicles, achieving a coverage rate of 70.4% across the city. The system connects major urban areas, residential clusters, hospitals, schools, and industrial zones. The fleet includes a variety of bus types, ranging from small to large, with capacities from 30 to 80 passengers. In addition to traditional gasoline buses, Hanoi now has electric buses and double-decker buses for tourism.
- Operating Hours: 5:00 AM – 11:00 PM
- Frequency: every 5-10 minutes
- Passenger capacity: 400 million passgeners/year
- Each bus operates 15-20 trips per day in the city, covering a total distance of 300-400 km through busy streets.
- Each route has between 126 to 140 trips daily.
- Bus Stops: There are 3,000 bus stops, including hundreds of well-maintained shelters that support advertising campaigns at bus stops.
>>> Refer to nationwide bus advertising services
>>> Refer to bus advertising services in the Mekong Delta region
2. How is bus advertising in Hanoi implemented?
Bus advertising is extremely popular worldwide, and Vietnam is making notable strides in this area.
Did you know that bus advertising has been utilized for over 10 years? Advertisers have taken advantage of the abundant bus fleet and its diverse routes to apply advertising decals for businesses. Just think about it: buses travel through countless streets daily, operating at a high frequency, which means your brand can reach hundreds of thousands of customers every day. That’s an impressive number.
What makes bus advertising unique is the large ad size, often compared to mobile billboards. This format definitely outshines taxi advertising due to its larger dimensions.
With the advantage of a substantial number of buses and high operational frequency, bus advertising offers extensive coverage, allowing brand images and messages to reach a wide audience.
3. Types of advertising on bus in Hanoi
Bus advertising services in Hanoi have been implemented for over 10 years. Over time, and in line with new trends, the advertising formats on buses in Hanoi have seen many improvements, adding various standout formats to suit the diverse needs, goals, and media budgets of businesses.
In Hanoi, bus advertising offers several options for businesses to choose from:
3.1. Applying advertising decals on bus body in Hanoi
This is the most popular form of advertising. Advertisers print their designs on decals and affix them to the bus body. This method effectively reaches individuals on the streets and can be seen across various routes.
The large, eye-catching advertising decals allow businesses to convey more images and messages. The advertising placements are at eye level for passersby, making them easy to notice and attract attention.
3.2. Applying die-cut advertising decals on bus in Hanoi
This advertising method involves a larger area being covered by partially applying die-cut decals on the bus windows. The die-cut elements are creatively shaped to align with specific details of the advertisement, making it both visually appealing and engaging.
3.3. Interior advertising on bus in Hanoi (Handrails, banners, posters)
This advertising method is integrated into transparent plastic handrails or affixed to the walls and ceiling of the bus in the form of posters and banners. This type of advertising allows for close-range engagement with passengers inside the bus.
In Hanoi, the primary users of buses for daily commuting are students, particularly those with lower incomes. Therefore, the audience for bus advertisements in Hanoi includes not only pedestrians but also those who use buses as their main mode of transportation.
3.4. Bus stop advertising in Hanoi
At bus stops, advertisers can place ads to promote their brands. This format targets those who primarily use buses for transportation; while waiting for the next bus, they can view and read the information displayed on the stop signs. Additionally, this low-height advertising is easily accessible to passersby, increasing visibility among pedestrians.
4. Key advantages of bus advertising in Hanoi
Hanoi, as the cultural, political, and economic center of the country, is known for its dense population and constant movement through the streets. The heavy traffic and frequent congestion present a unique opportunity for bus advertising, as pedestrians have ample time to observe ads and read brand information.
4.1. Captivating attention
With the advantage of large advertising spaces, businesses can effectively convey their messages and images.
By designing eye-catching, creative visuals that are easy to see and remember, advertisers can ensure that passersby notice and engage with their brands.
4.2. Enhancing brand awareness
Buses continually traverse various routes, reaching a diverse range of customers with different needs, preferences, and ages.
Bus advertising visually impacts consumers through prominent messages and striking imagery.
This form of advertising can also complement and reinforce your overall advertising campaign, conveying more information.
Frequent market exposure increases consumer recall and association with the brand.
4.3. Cost-effectiveness
Bus advertising is typically much more affordable than television, print, or radio advertising.
Costs are calculated per bus per month, allowing for easy budget management and strategic planning for the appropriate number of vehicles. An effective bus advertising campaign in Hanoi should ideally involve at least 10 buses operating for 3-6 months to make a lasting impression on customers. If budget constraints exist, businesses might consider other mobile advertising options, such as advertising on taxis or ride-hailing services like Grab or Uber, which can also yield high effectiveness.
4.4. Suitable for businesses wanting to advertise by are
One unique aspect of Hanoi’s buses that businesses should know is that they operate on fixed routes. Even if there is traffic congestion, drivers cannot change their routes.
Therefore, businesses can choose to advertise on buses in Hanoi to promote their brand in the desired area.
5. Quote for advertising on bus in Hanoi
The advertising quotes for buses in Hanoi depend on various factors, such as bus route, bus stop location, advertising format, number of vehicles, and specific campaign duration. Below is the advertising quote table for Hanoi buses from Tindi:
| No. | Advertising format | Unit price 03 month/vehicle/location (VND) | Unit price 06 month/vehicle/location (VND) | Unit price 12 month/vehicle/location (VND) |
|---|---|---|---|---|
| 1 | Advertising on the bus body | 18,000,000 – 24,000,000 | 26,000,000 – 35,000,000 | 42,000,000 – 55,000,000 |
| 2 | Full-window advertising (only applicable in Hanoi) | 36,000,000 – 41,000,000 | 52,000,000 – 60,000,000 | 82,000,000 – 94,000,000 |
| 3 | Advertising on bus handrails | 9,000,000 – 16,000,000 | 13,000,000 – 23,000,000 | 20,000,000 – 35,000,000 |
| 4 | Advertising at bus stops | 30,000,000 | 45,000,000 | 75,000,000 |
Please note that the advertising rates for buses in Hanoi provided above are for reference only and may change based on subsidy policies during different periods. For the most accurate pricing based on specific bus routes and advertising formats, please contact us directly at Hotline: 0934 519 516.
6. Routes of some inner-city and intercity bus lines in Hanoi
Customers can refer to the route information for Hanoi’s advertising bus lines in the table below. In an advertising campaign, investors can choose various bus lines to increase coverage based on the selected routes that align with the target communication areas.
| Route number | Route name |
|---|---|
| 01 | BX Gia Lâm – BX Yên Nghĩa |
| 02 | Bác Cổ – BX Yên Nghĩa |
| 03A | Bến xe Giáp Bát – Bến xe Gia Lâm |
| 03B | BX Nước Ngầm – Vincom – Phúc Lợi |
| 04 | Long Biên – BX Nước Ngầm |
| 05 | KĐT Linh Đàm – Phú Diễn |
| 06A | BX Giáp Bát – Cầu Giẽ |
| 06B | BX Giáp Bát – Hồng Vân (Thường Tín) |
| 06C | BX. Giáp Bát – Phú Minh (Phú Xuyên) |
| 06D | Bến xe Giáp Bát – Tân Dân (Phú Xuyên) |
| 06E | Bến xe Giáp Bát – Phú Túc (Phú Xuyên) |
| 07 | BĐX Cầu Giây – Sân bay Nội Bài |
| 08 | Long Biên – Đông Mỹ |
| 09 | Bờ Hồ – Bờ Hồ |
| 10A | Long Biên – Từ Sơn |
| 10B | Long Biên – Trung Mầu |
| 11 | CV Thống Nhất – HV Nông Nghiệp Việt Nam |
| 12 | CV Nghĩa Đô – Đại Áng |
| 13 | Kim Mã – Cổ Nhuế (HVCSND) |
| 14 | Bờ Hồ – Cổ Nhuế |
| 15 | BX Gia Lâm – Phố Nỉ |
| 16 | BX Giáp Bát – BX Mỹ Đình |
| 17 | Long Biên – Nội Bài |
| 18 | ĐH Kinh tế quốc dân – ĐH Kinh tế quốc dân |
| 19 | Trần Khánh Dư – Thiên Đường Bảo Sơn |
| 20A | Cầu Giấy – Phùng |
| 20B | Cầu Giấy – Sơn Tây |
| 20C | Nhổn – Võng Xuyên |
| 21A | BX Giáp Bát – BX Yên Nghĩa |
| 21B | KĐT Pháp Vân Tứ Hiệp – BX. Yên Nghĩa |
| 22A | BX Gia Lâm – TTTM Big C Thăng Long |
| 22B | KĐT Kiến Hưng – BX Mỹ Đình |
| 22C | BX Giáp Bát – KĐT Dương Nội |
| 23 | Nguyễn Công Trứ – Nguyễn Công Trứ |
| 24 | Long Biên – Ngã Tư Sở – Cầu Giấy |
| 25 | BX Nam Thăng Long – BX Giáp Bát |
| 26 | Mai Động – SVĐ Mỹ Đình |
| 27 | BX Yên Nghĩa – BX Nam Thăng Long |
| 28 | BX Giáp Bát – Đại Học Mỏ |
| 29 | BX Giáp Bát – Tân Lập |
| 30 | Mai Động – BX Mỹ Đình |
| 31 | Bách Khoa – ĐH Mỏ |
| 32 | BX Giáp Bát – Nhổn |
| 33 | BX Mỹ Đình – Xuân Đỉnh |
| 34 | BX Mỹ Đình – BX Gia Lâm |
| 35A | Trần Khánh Dư – BX Nam Thăng Long |
| 35B | Nam Thăng Long – Thanh Lâm (Mê Linh) |
| 36 | Yên Phụ – Linh Đàm |
| 37 | BX Giáp Bát – Chương Mỹ |
| 38 | BX Nam Thăng Long – Mai Động |
| 39 | CV Nghĩa Đô – Tứ Hiệp (BV Nội tiết Trung Ương) |
| 40A | Công Viên Thống Nhất – Như Quỳnh |
| 40B | Công Viên Thống Nhất – Văn Lâm |
| 41 | Nghi Tàm – BX Giáp Bát |
| 42 | BX Kim Ngưu – Đức Giang |
| 43 | CV Thống Nhất – Đông Anh |
| 44 | Trần Khánh Dư – BX Mỹ Đình |
| 45 | Times City – Nam Thăng Long |
| 46 | BX Mỹ Đình – Thị trấn Đông Anh |
| 47A | Long Biên – Bát Tràng |
| 47B | Long Biên – Kim Lan |
| 48 | Long Biên – Vạn Phúc |
| 49 | Trần Khánh Dư – KĐT Mỹ Đình II |
| 50 | Long Biên – SVĐ Quốc Gia |
| 51 | Trần Khánh Dư – CV Cầu Giấy |
| 52A | CV Thống Nhất – Lệ Chi (Gia Lâm) |
| 52B | CV Thống nhất – Đặng Xá |
| 53A | Hoàng Quốc Việt – Đông Anh |
| 53B | BX Mỹ Đình – KCN Quang Minh |
| 54 | Long Biên – Bắc Ninh |
| 55A | KĐT Times City – Cầu Giấy |
| 55B | TTTM Aeon mall Long Biên – Bưởi – Cầu Giấy |
| 56A | Nam Thăng Long – Núi Đôi |
| 56B | BX Nam Thăng Long – Xuân Giang (Sóc Sơn) |
| 56C | Nam Thăng Long – Bắc Phú (Sóc Sơn) |
| 57 | Nam Thăng Long – KCN Phú Nghĩa |
| 58 | Yên Phụ – BV đa khoa Mê Linh |
| 59 | Đông Anh – ĐH Nông Nghiệp Hà Nội |
| 60A | KĐT Tứ Hiệp – Nam Thăng Long |
| 60B | BX Nước Ngầm – BV bệnh nhiệt đới tư Cơ sở II |
| 61 | Vân Hà (Đông Anh) – Nam Thăng Long |
| 62 | BX Yên Nghĩa – BX Thường Tín |
| 63 | KCN Bắc Thăng Long – Tiến Thịnh (Mê Linh) |
| 64 | KCN Bắc Thăng Long – Phố Nỉ (TTTM Bình An) |
| 65 | Thụy Lâm (Đông Anh) – Trung Mầu (Gia Lâm) |
| 84 | Khu đô thị Mỹ Đình – Khu đô thị Linh Đàm |
| 85 | Công viên Nghĩa Đô – KĐT Văn Phú |
| 87 | BX Mỹ Đình – Quốc Oai – Xuân Mai |
| 88 | BX Mỹ Đình – Hòa Lạc – Xuân Mai |
| 89 | Bến xe Yên Nghĩa – Thạch Thất – Bến xe Sơn Tây |
| 91 | Bến xe Yên Nghĩa – Kim Bài – Phú Túc |
| 92 | Nhổn – Sơn Tây – Tây Đằng |
| 93 | Nam Thăng Long – Bắc Sơn (Sóc Sơn) |
| 94 | Bến xe Giáp Bát – Kim Bài |
| 95 | Nam Thăng Long – Xuân Hòa |
| 96 | Công viên Nghĩa Đô – Đông Anh |
| 97 | Hoài Đức – Công viên Nghĩa Đô |
| 98 | Yên Phụ – Gia Thụy – Aeon Mall Long Biên |
| 99 | Kim Mã – Bệnh viện Nội Tiết TW cơ sở 2 |
| 100 | Long Biên – KĐT Đặng Xá |
| 101 | BẾN XE GIÁP BÁT – V N ĐÌNH |
| 102 | BẾN XE YÊN NGHĨA – V N ĐÌNH |
| 103 | BẾN XE MỸ ĐÌNH – HƯƠNG SƠN |
| 104 | MỸ ĐÌNH – BẮC LINH ĐÀM |
| 105 | ĐÔ NGHĨA – CẦU GIẤY |
| 106 | KĐT MỖ LAO – TTTM AEON MALL LONG BIÊN |
| 107 | Kim Mã – Làng Văn Hóa Du Lịch Các Dân Tộc VN |
7. Important considerations for advertising on bus in Hanoi
Bus advertising has become one of the hottest OOH advertising services in the capital. While its popularity is high, not all investors are aware of the nuances needed to execute an effective bus advertising campaign in Hanoi. Based on our extensive experience running numerous campaigns, Tindi would like to share some key considerations for investors when advertising on buses in Hanoi:
- Choosing Bus Routes: It’s advisable to advertise on multiple bus routes in Hanoi and to book early, especially before peak times (holidays, summer start, year-end) to avoid running out of available buses.
- Advertising Duration: Bus advertising in Hanoi should be planned for at least 3 months to effectively establish brand visibility. However, we also support one-month campaigns, but for better results, consider increasing the number of advertising vehicles.
- Designing Advertising Materials: The images and content must be harmoniously arranged, focusing on one or two standout details with a memorable slogan to ensure immediate recall by customers. Bus ads should convey complete information within 5–7 seconds.
- Legal Procedures: Currently, advertising on buses in Hanoi requires only the notification of advertising products (Business registration certificate, Self-declaration product certificate, Product quality certification, etc.).
- Campaign Management: Regular checks are necessary throughout the advertising duration to ensure that ads are correctly placed, maintained for the entire period, and of high-quality display.
8. High-quality bus advertising services in Hanoi by Tindi
Bus advertising in Hanoi is one of Tindi’s key services this year. To date, we have established several advantages, including:
- Large Market Share: We have access to a substantial fleet of buses, enabling investors to advertise on all routes, both within the city and interprovincial.
- Production Facility: Our printing and production workshop for decals and bus handles operates at high capacity, continuously fulfilling multiple large projects simultaneously.
- Trained Staff: Our team is continually trained to enhance professional skills, with a strong emphasis on customer responsibility.
- Competitive Pricing: We offer competitive rates, high discounts, and attractive incentives for clients.
- Dedicated Warranty: We provide attentive service throughout the advertising period, including monthly reports for clients to monitor the actual condition of their ads.
