Elevator advertising is a method of reaching customers through electronic screens installed inside or outside elevators. This form of advertising targets mid-range and high-end customers, such as office workers, residents of apartments, shoppers in shopping centers… If your business wants to implement elevator advertising in Ho Chi Minh City, the following information will help you do so effectively.
1. The potential of elevator advertising in Ho Chi Minh City
Ho Chi Minh City is one of the economic centers of the country, leading to a strong push for the construction of apartment buildings and office towers. The city boasts over 500 buildings taller than 100 meters, including many famous towers such as:
- The Landmark 81
- Bitexco Financial Tower
- Vietcombank Tower
- Saigon One Tower…
According to statistics, the average number of times each person uses an elevator is 5.3 times per day, with each trip lasting between 20 seconds to 5 minutes. During this time, most users often find themselves unsure of how to “kill time.” Thus, advertisements can easily attract customers’ attention and create a lasting impression in their minds.
Therefore, placing advertisements in elevators is an effective communication method that businesses should not overlook.
Learn in detail about advertising in elevators
Learn in detail about Frame advertising in elevators
Learn in detail about LCD advertising in elevators
2. Detailed quote for elevator advertising in Ho Chi Minh City
To help customers easily refer to and build a suitable implementation plan according to their budget, Tindi presents the elevator advertising pricing divided into two categories as follows:
2.1. Pricing for Frame advertising in elevators
The pricing for Frame advertising is calculated as follows: Pricing = Unit Price/Frame/week × Number of Frames × Number of Weeks
| No. | Region | Advertising type | Number of screens | Frequency (times/day) | Duration (seconds) | Unit Price (Screens/Week) |
|---|---|---|---|---|---|---|
| 1 | Northern | DP | 1 | 360 | 10 | 1,550,000 |
| 2 | Central | DP | 1 | 360 | 10 | 1,180,000 |
| 3 | Southern | DP | 1 | 360 | 10 | 1,550,000 |
Learn in detail about Frame advertising in elevators
2.2. Pricing for LCD advertising in elevators
| No. | Region | Advertising type | Number of screens | Frequency (times/day) | Duration (seconds) | Unit Price (Screens/Week) |
|
|---|---|---|---|---|---|---|---|
| Pricing Table of COMBO LCD | |||||||
| 1 | Northern | LCD | Combo A1 | Combo A2 | 72 | 15 | 568,000,000 |
| 2 | Central | LCD | 72 | 15 | 258,000,000 | ||
| 3 | Southern | LCD | 72 | 15 | 568,000,000 | ||
Learn in detail about LCD advertising in elevators
Note: The pricing for advertising on Frame and LCD screens mentioned above do not include VAT and may vary depending on the time. Therefore, for the most accurate elevator advertising quote and better discount policies from Tindi, please contact our Hotline: 0836250777!
3. Types of elevator advertising
Elevator advertising in Ho Chi Minh City is currently implemented in two formats: Frame advertising and LCD advertising. Specifically:
| Frame advertising | LCD advertising | |
|---|---|---|
| Ad format | Digital frame, high resolution, HD standard | TV screen, high resolution, HD standard |
| Size | 300 mm (W) x 400 mm (H) or 270 mm (W) x 480 mm (H) | 22-inch or 32-inch screen |
| Operation Method | Ad images are transferred from USB to Frame
Advertising time :
Ad Duration:
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The TVC is displayed on a high-resolution LCD screen with vivid sound and colors.
Advertising time:
Ad Duration:
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| Advantages |
|
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| Disadvantages | Shared advertising with other clients | Lower frequency |
4. Some notes for effective elevator advertising in Ho Chi Minh City
To ensure that the elevator advertising campaign is as effective as possible, advertisers should pay attention to the following points:
- Campaign Coverage: Coverage determines the number of customers who engage with and remember the ad. According to experts, an advertising campaign should deploy at least 20 frames across multiple buildings and run continuously for one month to leave a lasting impression on customers.
- Choose Display Frequency: A single screen in an elevator typically shows ads for many brands and services. Therefore, if the advertising budget is limited, companies should opt for ads with lower frequency across more frames rather than high-frequency ads with fewer frames for a shorter duration.
- Select Buildings Wisely: Choosing the right building is a way for companies to introduce their products and services to different customer segments. Larger buildings with comprehensive services in prime locations usually have higher prices, suitable for high-end customer segments, and vice versa.
- Design Attractive Images and Videos: Designing the advertising content is the final step that determines whether a company’s product will make an impression on customers. A good design for elevator advertising in a building requires striking colors, unique ideas, and simple, concise, and memorable messages.
Note: According to analysis experts, if a company’s product is high-end, premium office buildings should be chosen for elevator advertising in Ho Chi Minh City. For mid-range products, marketing should take place in apartments or smaller offices.
5. Why choose Tindi for elevator advertising in Ho Chi Minh City
Tindi is one of the successful agencies that has implemented many elevator advertising campaigns in Ho Chi Minh City.
Tindi has successfully executed numerous elevator advertising campaigns:
The buildings under Tindi’s advertising system include luxury buildings and offices such as Royal City, Vincom City Tower, Parkson Ho Chi Minh City, Lotte Center, Diamond Plaza, Vincom Hanoi, Vincom Ho Chi Minh City, The Garden, Keangnam, Melia, Kumho Asiana,…
Additionally, Tindi is currently a direct advertising partner in the elevator systems of over 2,000 buildings nationwide. We offer various elevator advertising packages with reasonable pricing options for customers to choose from.
The entire screen system has been pre-installed and operates through a smart, modern system. All screens are premium, ultra-slim LED displays with sharp full HD resolution.
