Advertising in elevators is always an effective and widespread way to reach consumers. Here, we will highlight some key points about elevator advertising in Da Nang.
1. Types of elevator advertising in Da Nang
There are two forms of elevator advertising: DP (Digital Poster) and LCD (TVC). Both are methods of displaying images or videos about products on digital screens, but they have different display methods and characteristics, which is why the costs for each type also vary.
Learn more about advertising in elevators
Learn more about Frame advertising in elevators
Learn more about LCD advertising in elevators
1.1. LCD screen advertising:
LCD screen advertising displays commercials in the form of 15-second TVCs. The TVC can be replaced with a slideshow of images. LCD screens are installed both inside and outside the elevator, but are usually found in the lobby waiting area on the ground floor.
If the LCD is in the elevator, it’s important to note that customers must book both screens, as the LCDs emit sound. If they do not run simultaneously, each screen will display a different video with varying sounds, which can be distracting and uncomfortable for people inside the elevator.
This type of LCD screen is quite affordable, yet it offers vibrant sound and image quality. However, due to its installation in hallways, it can sometimes be noisy, making it difficult to hear the advertising audio.
1.2. DP advertising in elevators:
DP refers to digital screens that display advertisements in the form of images. DP screens are typically placed inside the elevator shaft, with each elevator containing 1 to 2 DP frames. The display time is 10 seconds per spot frame. During this time, customers can show 1 to 2 images of their choice. Additionally, businesses may encounter other terms such as Poster Frame (PF) and Digital Frame (DF), which are all categorized under DP advertising.
This type of DP advertising is mainly installed in elevators, making it easy to capture the attention of customers, but it does not provide the vibrant sound that LCD screens do.
2. Why advertise in elevators in Da Nang
2.1. The potential of elevator advertising in Da Nang
- Da Nang is one of the most vibrant, densely populated, and livable cities in Vietnam, boasting a large number of high-rise buildings. With its dynamic and modern lifestyle, the trend of high-rise apartments and office buildings is on the rise, providing living and working spaces for both residents and the increasing influx of newcomers each year. Alongside this, elevator advertising is a marketing strategy that many businesses are turning to due to its effectiveness. Given the high number of users and frequency of use, elevator advertising in Da Nang can significantly influence consumer behavior.
2.2. Elevator advertising offers many outstanding advantages that businesses cannot ignore
- Elevator advertising can reach a diverse range of target customers. In apartment buildings, elevator users vary widely: children, students, office workers, homemakers, and more. Potential customers for businesses can include these groups, making it essential to seize the opportunity.
- Elevator advertising can utilize customers’ idle time. This is considered a “golden moment” for businesses to capture attention. While waiting for the elevator, customers are more focused on the content displayed on the screen, which serves as a temporary form of entertainment. Business advertisements will be more closely observed and memorized.
- The cost of this advertising method is very reasonable. Compared to traditional advertising forms such as roadshows or billboards, the investment in elevator advertising is relatively low. However, the effectiveness it delivers is significant and worthy of consideration by businesses.
- Elevator advertising allows for creative and flexible implementation of ideas. Each advertising screen can display several images or one video, enabling businesses to freely express their concepts and messages.
- The confined space of the elevator minimizes information overload. While standing in the elevator, customers can focus entirely on the advertisement without distractions from external factors. Thus, the information from the advertisement will be deeply ingrained in their memory.
3. Ideal buildings for elevator advertising
What types of buildings are considered ideal for elevator advertising? This is a question of interest to many businesses. There are two categories of buildings: high-end and affordable buildings.
- The first criterion to consider is population density, including office workers, business owners, and residents who frequent shopping centers. It’s important to select buildings with a large population to optimize advertisement reach. Avoid choosing apartment buildings in remote areas with low foot traffic.
- Another equally important factor is to avoid selecting overly old buildings. Buildings with outdated infrastructure and elevators that do not meet quality standards will see fewer residents opting to use the elevators, thus limiting customer reach. Additionally, brands advertising in low-quality buildings may negatively affect their image and leave a poor impression on customers.
- Finally, businesses should choose apartments and office buildings that integrate shopping centers and commercial establishments. This way, in addition to residents and employees within those buildings, many passersby can also be reached, expanding the customer base.
4. Detailed quote for elevator advertising in Da Nang
To help you easily refer to and build a suitable implementation plan based on your budget, Tindi presents the elevator advertising pricing in two categories as follows:
4.1. Pricing for Frame advertising in elevators
The pricing for Frame advertising is calculated as follows: Pricing = Unit Price/Frame/Week x Number of Frames x Number of Weeks
| No. | Region | Advertising type | Number of screens | Frequency (times/day) | Duration (seconds) | Unit Price (Screen/Week) |
|---|---|---|---|---|---|---|
| 1 | Northern | DP | 1 | 360 | 10 | 1,550,000 |
| 2 | Central | DP | 1 | 360 | 10 | 1,180,000 |
| 3 | Southern | DP | 1 | 360 | 10 | 1,550,000 |
Learn in detail about Frame advertising in elevators
4.2. Pricing for LCD advertising in elevators
| No. | Region | Advertising type | Number of screens | Frequency (times/day) | Duration (seconds) | Unit Price (Screen/Week) |
|
|---|---|---|---|---|---|---|---|
| Pricing table of COMBO LCD | |||||||
| 1 | Northern | LCD | Combo A1 | Combo A2 | 72 | 15 | 568,000,000 |
| 2 | Central | LCD | 72 | 15 | 258,000,000 | ||
| 3 | Southern | LCD | 72 | 15 | 568,000,000 | ||
Learn in detail about LCD advertising in elevators
**Note: The pricing for Frame and LCD advertising listed above does not include VAT and may vary depending on the time. For the most accurate pricing with better discount policies from Tindi, please contact our Hotline: 0836250777!
5. Tindi – Your trusted partner for professional elevator advertising in Da Nang
– Tindi is a reputable media agency that offers professional elevator screen advertising services while optimizing your budget.
– With five years of extensive experience in the advertising industry, Tindi is a reliable partner for many big and small enterprises.
We prioritize our credibility above all else, which is why we are consistently trusted and collaborated with by major corporations. Additionally, we focus on enhancing communication projects and building a strong brand through quality services. We are confident in delivering the best media products for your business.
– Tindi not only provides advanced LCD and Frame screens with modern technology but also manages projects comprehensively and professionally. This includes consulting, designing, installing, managing content, and maintenance.
– Tindi offers a comprehensive solution to ensure that your elevator screen advertising operates smoothly and attractively at all times.
