Vibrant TV commercials lasting 15 to 30 seconds, displayed on 27-32 inch LCD screens, achieve nearly 100% synchronization and capture the attention of office workers, shoppers, and residents living in buildings. With a repetition frequency of up to 72 times per day, this offers a significant advantage over similar LCD screens from other providers.
Customers can choose the type of building: office, shopping center, or apartment, depending on the target audience they wish to reach.
Technical specifications:
– Screen type: Horizontal LCD, sizes 17’ – 32’ – 40’
– Installation location: Elevator waiting area
– Minimum repeat frequency: 72 times/day
– Minimum repeat cycle: 10 minutes each time
– Playback duration: 15 seconds
– Maximum number of brands: 20
– Format: TVC or static images
Target audience for the building’s elevator channel
Coverage of the 4 “High” Target Audience
Advantages of elevator LCD advertising channels
- Compulsory Nature: The devices are installed in areas that viewers must pass through daily, making it a mandatory communication channel with no alternatives. During idle waiting times for the elevator, viewers have no choice but to watch the advertisements.
- Precision Targeting: The audience is precisely defined, covering consumers aged 18-47, characterized by the “Four Highs”: High Education, High Income, High Purchasing Power, and High Brand Recognition. This group represents the primary consumer demographic in society and has the ability to influence the purchasing decisions of those around them, thus driving overall consumption in society.
- High Advertising Frequency: The high frequency of broadcasts enhances brand recall and the memorability of advertising messages.
- Constrained Space: The limited space is free from external distractions, making it easier for viewers to remember the advertising content.
