Trivision advertising boards (3-sided flip boards) are an extremely effective form of advertising that is currently receiving significant attention from various brands in the market, with the aim of widely promoting their brand presence.
Let’s join Tindi in exploring all the essential information about the three-sided flip advertising format in the article below.
1. What is Trivision Billboard?
A Trivision billboard is a type of high outdoor advertising that has been prevalent in many major cities in our country for a long time. These advertising boards are typically mounted on buildings or located along highways and expressways, allowing them to be viewed from multiple angles.
Trivision billboards can be implemented similarly to advertising on pano-billboard; however, the key difference is that while conventional billboards can display only one message on one side, Trivision billboards can showcase three different advertising designs.
Currently, an increasing number of Trivision Billboards are being installed in the market, suitable for businesses across various sectors. This form of advertising is primarily used to remind consumers of the brand and to assert its position against competitors.
2. Installation and Operation of Trivision Billboards
As mentioned earlier, the Trivision Billboard consists of several complex components. The billboard is made from a metal frame with triangular prism-shaped aluminum strips, allowing it to display three different designs instead of just one. Inside, an electric motor is installed. Businesses should pay attention to this factor and regularly check the quality of the rotating three-sided billboard. It’s also advisable not to launch campaigns during the rainy season, as unexpected issues such as electrical short circuits or motor malfunctions could prevent the billboard from functioning properly.
Perhaps businesses will wonder how Trivision Billboards operate before launching their advertising campaigns. Are they similar to traditional billboards? When the electric motor system begins to work, the metal strips, spaced 1-3mm apart, rotate 360 degrees, gradually transitioning from one image to another. The display time for each side is determined by the operator who installs the Trivision Billboard, allowing for options such as transitioning images from left to right, right to left, simultaneously, or in a wave motion.
3. Why Should Businesses Book Trivision Billboard Advertising?
The most notable advantage of Trivision Billboards compared to other advertising formats is that businesses can showcase three different advertisements simultaneously. This not only creates a more impressive impact but also keeps the content fresh in the eyes of consumers. Trivision Billboards are installed in prime locations along major roads, free from obstacles like trees or buildings, allowing for visibility from multiple angles. It’s clear that the number of viewers interacting with the advertisements cannot be easily quantified.
With the mechanism of sequentially displaying three content pieces on the maquette (up to 90 seconds per side), businesses can convey multiple messages and images to customers, allowing for creative freedom to make the maquette visually appealing and engaging. Additionally, its unique structure compared to traditional billboards serves as an advantage, attracting the attention of passersby and enhancing memory retention.
The Trivision three-sided billboard can also be deployed indoors, primarily in major airports such as Noi Bai, Tan Son Nhat… Therefore, businesses should consider their communication objectives and potential customer demographics when choosing advertising locations to maximize effectiveness.
4. A few notes when implementing Trivision billboard advertising
Alongside its outstanding communication advantages, during the execution of a Trivision billboard advertising campaign, businesses must be mindful of several important characteristics to remain proactive in all situations.
Due to its significantly more complex structure compared to traditional billboards, the construction process for Trivision billboards requires more time and meticulous attention from the workforce. The electric motor inside the Trivision three-sided billboard may malfunction and stop working under adverse weather conditions such as storms, so regular quality checks are necessary to ensure timely repairs.
The production and installation process takes considerable time and requires a substantial workforce, meaning businesses should book at least six months in advance to achieve certain communication effects. Prioritizing larger markets for advertising campaigns can provide a significant advantage over smaller cities.
The cost of booking Trivision billboard advertising is quite high, encompassing all steps from design, printing, to construction… at available locations. If there are no available sites, entirely new locations must be constructed.
5. Update on Trivision Billboard advertising pricing
As one of the outdoor billboard advertising formats, Trivision Billboard is undeniably expensive, and businesses need to commit to at least six months when booking. The campaign costs will depend on various factors, including location choice, duration, design and production of the maquette, and campaign execution.
Unlike traditional pano and billboard advertising, the construction process for the three-sided Trivision billboard takes more time and requires more personnel, which significantly impacts pricing. Additionally, if a business wants to change the maquette content periodically during the campaign, the advertising agency will update it and ensure quality maintenance as needed.
Businesses can book multiple locations or extend the advertising duration for Trivision to enjoy attractive discounts and incentives from partner companies. Pricing may vary based on market conditions, so businesses need to stay updated regularly.
6. Book Trivision outdoor advertising with Tindi’s services
Tindi is a specialized provider of outdoor billboard advertising services, including three-sided rotating billboards, with many years of experience in the market. Currently, we have the capability to execute campaigns nationwide and are confident in our ability to help businesses reach their potential customer base effectively.
The Tindi team regularly updates competitive pricing and available locations to give businesses diverse options to consider based on their campaign scale and budget. We support businesses in all steps from A to Z, including media planning, obtaining advertising permits, designing the maquette, creating demos, and executing the project according to the correct procedures.
