To enhance value and quickly assert brand and product positioning with a large audience, investors should not overlook billboard and pano advertising!
As one of the oldest forms of advertising, the position and significance of both pano and outdoor advertising billboard are undeniable. In many countries around the world, and even in Vietnam, large advertising boards remain a top choice for businesses in their communication campaigns.
1. What are Pano and Billboard Advertising?
These are types of signs printed on Hiflex tarpaulin, supported by a framework of steel poles placed in high-traffic areas. The signs typically range in size from 50m² to 250m², depending on regulations and the actual location. However, there are some differences between outdoor advertising billboard and outdoor advertising pano as follows:
1.1. Outdoor Billboard Advertising
Advertising billboard is a large single-pole advertising structure consisting of a concrete pillar, a steel support frame, and a Hiflex tarpaulin face. This type of sign is usually large in size and is often located at the base of overpasses, intersections, or other areas with significant open space outside urban areas.
1.2. Outdoor Pano Advertising
Pano advertising boards are large wall-mounted signs, typically placed on the side or front of buildings and high-rises. The advantage of using advertising pano boards is their ability to save urban land space; their structure is simplified to consist of just a steel support frame attached to the wall and a face made of advertising tarpaulin.
2. Why Are Pano and Billboard Advertising Popular?
Among the many advertising media available in the market and the competition from online advertising formats, outdoor advertising – specifically billboard and pano ads – continues to see stable revenue growth. This is due to their “unmatched” advantages, such as:
- The large size of the signs quickly captures the attention of viewers.
- Outdoor advertising is located in high-traffic areas, maintaining a continuous flow of viewers.
- They provide round-the-clock exposure, standing out both day and night.
- Their compelling nature is especially suited to traffic conditions in Vietnam, attracting more attention during red lights and traffic jams.
- They display and attract millions of customers with diverse shopping needs.
- They help build and enhance brand and product positioning in the market.
3. What Are the Costs of Renting Large Advertising Boards?
Outdoor advertising is generally considered an expensive medium, seemingly reserved for large companies with generous budgets. However, the actual cost of this advertising medium is largely dependent on the location of the outdoor advertisement.
When you choose a prime location for a pano advertisement in the city center or a billboard at an intersection near the airport, the rental cost is understandably high. The cost of renting outdoor advertising panels in major cities is certainly higher than in smaller provinces. Prices can range from tens of millions to hundreds of millions, and even up to billions of VND, depending on the location and the number of signs booked.
4. Key Considerations When Using Outdoor Advertising Boards
On average, a person only has 5-7 seconds to glance at, read, and remember an outdoor advertising board. Therefore, when opting for outdoor pano advertising or billboard advertising, keep the following points in mind to maximize the effectiveness of your sign:
- Location: Choose a location based on traffic volume, surrounding vehicle flow, clear visibility, and accessibility from multiple directions.
- Design: The layout of the advertisement should be clear, with simple and eye-catching images so that viewers can understand it at first glance.
- Colors: Bright and contrasting colors are key to effective attraction. Ensure that both the images and the message stand out against the background.
- Message: Use short, impactful slogans of about seven words to ensure quick memorization. The font should be bold and easy to read, avoiding overly artistic styles that may be hard to see.
- Coverage: One sign alone is not enough for success; ensure that you have a budget to use 3-5 signs in a campaign if you choose billboard and pano advertising.
5. Process for Creating Outdoor Billboard and Pano Advertising
To ensure maximum satisfaction with each project, Tindi provides an all-inclusive service for investors:
- Consulting and planning suitable advertising strategies.
- Surveying and researching actual sign placement locations.
- Designing advertising maquette.
- Rapid execution.
- Providing warranty for the signs throughout the campaign.
