Outdoor LED screen advertising has been present in developed countries for a long time, but it has just truly emerged in Vietnam in the past 2 to 3 years.
1. What is Outdoor LED Screen Advertising?
Outdoor LED screen advertising is a form of advertising that utilizes large LED screens to display advertisements through videos and high-resolution images. These screens are placed in areas with wide visibility and heavy foot traffic, such as intersections and traffic light areas. The distinctive feature of this format is that it showcases dynamic advertisements rather than static images like traditional billboards.
There are two factors that affect the quality of outdoor advertising images:
- Sharp Brightness (no glare)
- Weather Resistance (sun, rain,…)
2. Types of Outdoor LED Screens, Technical Specifications, and Operating Principles
2.1. Types of Outdoor LED Screens
Outdoor LED screens are large in size, and their dimensions correspond to the actual area where they are installed. Currently, there are several popular types of outdoor LED screens, including P4, P5, P6, P8, and P10. All outdoor LED screens that use IP65 technology are waterproof, can withstand high temperatures, save energy, and display ultra-clear images.
Outdoor P4 LED Screen (Full Color):
The P4 LED screen uses ultra-bright LED bulbs, providing clear visibility without glare from sunlight, allowing viewers to easily follow the advertising content. The pixel pitch is 4mm.
Outdoor P5 LED Screen (Full Color):
This screen offers vivid image quality, supports various file formats, and allows scheduling of display content according to specific times. The pixel pitch is 5mm.
Outdoor P6 LED Screen (Full Color):
The P6 outdoor LED screen is highly durable, displaying sharp images even from a distance. It can withstand rainy and windy weather, making it suitable for all outdoor environments. The pixel pitch is 6mm.
Outdoor P8 LED Screen (Full Color):
The P8 screen is commonly used for events, outdoor stages, and stadiums due to its superior image quality. The pixel pitch is 8mm.
Outdoor P10 LED Screen (Full Color):
The P10 outdoor LED screen has exceptional durability, with a horizontal viewing angle of up to 120 degrees and an LED lifespan of up to 100.000 hours. Its low power consumption helps maximize cost savings, making it suitable for advertising in large buildings, supermarkets, and on streets.
2.2. General Technical Specifications for Outdoor LED Screens
| SPECIFICATION | LED TYPE |
| Pixel Pitch(mm) | P3, P4, P5, P6, P8, P10 |
| Maximum Brightness (nit) | 5000 – 8000 cd/ m2 |
| Lifespan (hours) | 100000 |
| Contrast Ratio | 10.000:1 |
| Refresh Rate | 5000 |
| Size of Outdoor Advertising LED Screen | Size will vary based on the advertising installation location |
2.3. Operating Principle of Outdoor LED Screens
Outdoor LED screen advertising operates in a rotation format with an average time of 30 seconds per spot. The total advertising time in one day ranges from 16 to 18 hours.
For example: If a customer advertises for an average of 30 seconds per spot over a period of 7 days, with a daily advertising duration of 1 hour, your advertisement will appear approximately 120 spots in one day, totaling 840 spots over the 7 days.
*Note: The frequency of advertisements is still based on the budget that the client can allocate, but there must be at least one advertising plan per week.
3. Advantages of Outdoor LED Screen Advertising
3.1. Easy Management of Advertising Campaigns
Displaying advertisements with various content requires software to manage data for each specific advertising campaign. This makes it much easier to manage advertising data, as clients can understand how their advertisements are being operated and displayed throughout the campaign.
3.2. Measuring Audience Reach
At each location where outdoor advertising LED screens are installed, a facial recognition camera is set up to measure traffic reaching the advertisement. This allows for a precise evaluation of advertising quality based on traffic measurement data.
3.3. Easy Content Changes
The ability to use multiple file formats such as MP4, JPG, AVI, VCD, DVD, Slide,… makes it easy to quickly and conveniently change advertising content. This eliminates the excessive time spent on dismantling and installing advertisements, unlike traditional billboards.
3.4. Dynamic Advertising Images Attract Attention
Dynamic advertising images are a standout feature of outdoor LED screen advertising. Vivid and sharp visuals help easily attract viewers’ attention.
4. Limitations of Outdoor LED Screen Advertising
4.1. No Sound in Advertisements
According to Clause 2, Article 28 of Advertising Law 16/2012/QH13, it is clearly stated that “When advertising on specialized outdoor advertising screens, sound cannot be used“.
4.2. Permit Required
According to Document No. 2310/BVHTTDL-VHCS, advertising forms such as Banroll, wall-mounted Pano, and advertisements on means of transportation,… do not require advertising permits, but it is still mandatory to submit the advertising content to the local cultural department for approval. However, to install and implement advertising on outdoor LED screens, a complete permit application must be submitted.
5. Tindi’s LED Screen Advertising Services
Tindi has years of research and is currently providing outdoor LED screen advertising services in major provinces and cities across the country, including Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Can Tho,… Our high-end screen system is installed on the facades of buildings, large shopping centers, and along central streets with heavy foot traffic.
With over 10 years of experience in outdoor advertising, Tindi is fully confident in the quality of each project we undertake, no matter how small. Beautiful locations, premium screens, all-inclusive construction services, and dedicated warranties are the most practical commitments we offer to the businesses that trust and utilize Tindi’s services!
6. Pricing for LED Screen Advertising
Although outdoor LED screen advertising features dynamic images, consumes electricity, and has high installation costs, the price for advertising on LED screens is not significantly higher than that of traditional outdoor billboards. For a one-year advertising campaign with a total duration of 1 hour per day and 30 seconds per spot, the cost will range from 250.000.000 VND to 450.000.000 VND, depending on the specific location.
7. Specific Factors Affecting LED Screen Advertising Prices
- Duration of Broadcast: A longer advertising duration will result in higher costs compared to shorter ads.
- Location: The site will impact the price of outdoor LED screen advertising, as each location has different traffic levels.
- Frequency: The frequency of your advertisements can be adjusted flexibly, but this is also a factor that affects the cost of outdoor LED screen advertising.
