Outdoor advertising, specifically advertising on pedestrian overpass, has always played an important role in the marketing strategies of many businesses. In the context of rapid urbanization, especially in major cities like Hanoi, advertising on pedestrian overpass has become an effective form of promotion, attracting the attention of thousands of people daily. The use of pedestrian overpasses in Hanoi for brand and product promotion is becoming increasingly popular due to their prime locations and extensive reach. In this article, Tindi will explore the potential and benefits of utilizing pedestrian overpasses in Hanoi for brand and product advertising.
1. What is billboard advertising on pedestrian overpass?
Advertising on pedestrian overpass is a form of outdoor advertising where billboards, signs, or display screens are installed on pedestrian overpasses. These overpasses are usually located in areas with heavy traffic, allowing the ads to reach a large number of passersby, including both pedestrians and drivers. This type of advertising can utilize a variety of media, ranging from traditional signs to modern digital LED screens.
1. Potential of advertising on pedestrian overpass
1.1. Prime locations
Hanoi, the capital of Vietnam, is an economic, political, and cultural hub with a high population density and significant traffic flow. The pedestrian overpass system in Hanoi not only connects key areas of the city but also serves as a major thoroughfare for residents and tourists. Pedestrian overpasses on streets like Tay Son, Giai Phong, Xa Dan, and Nguyen Trai are prime locations for outdoor advertising, ensuring wide visibility and reaching thousands of people daily.
1.2. Wide reach
In Hanoi, the capital city, an average of about 27,000 new vehicles, including electric bikes, motorcycles, and cars, are registered each month for road use. Consequently, traffic congestion frequently occurs during peak hours. Due to the high traffic volume and the constant flow of pedestrians, advertising on pedestrian overpasses in Hanoi can reach a diverse audience, including commuters, students, and tourists. This broadens the effectiveness of advertising campaigns, delivering brand messages to a large number of potential customers.
2. Benefits of advertising on pedestrian overpass
2.1. Wide visibility
Billboards on overpasses are typically large and positioned high, enhancing visibility and capturing the attention of commuters from a distance. This is particularly effective in building brand awareness and ensuring brand recall in the minds of consumers.
2.2. Strong impression
With eye-catching designs and clear messaging, advertising on pedestrian overpasses can create a strong and lasting impression. Large billboards with vivid images and bright colors easily attract attention and are memorable to passersby. This allows businesses to be creative and convey messages effectively, making a deep impact on customers.
2.3. Continuous exposure
Commuters in Hanoi frequently pass over pedestrian overpasses, providing continuous exposure to advertisements. The repeated exposure to advertising messages helps reinforce brand recall and recognition, while also encouraging consumer purchasing behavior.
2.4. Nearly 24/7 operation
Advertising content can be displayed nearly all day long, as pedestrian overpasses need to be illuminated to ensure safe passage for pedestrians. Additionally, the lighting systems installed within the advertising panels make the ads stand out at night, attracting the attention of passersby.
3. Locations for pedestrian overpass advertising in Hanoi
3.1. Pedestrian overpass on Tay Son Street
Tay Son Street, a major thoroughfare in Dong Da District, connects several significant areas of Hanoi. It is a bustling road with heavy traffic, particularly during peak hours. The pedestrian overpass on Tay Son Street is strategically located near prominent universities such as Trade Union University, Thuy Loi University, and Banking Academy, drawing a substantial number of students and office workers daily.
3.2. Pedestrian overpass on Giai Phong Road
Giai Phong Road links the city center with southern Hanoi. The pedestrian overpass on Giai Phong Road is situated close to major medical institutions such as Bach Mai Hospital, Viet-Phap Hospital, and Hanoi Medical University. This location allows advertisers to reach a significant number of patients, medical students, and healthcare professionals.
3.3. Pedestrian overpass on Nguyen Trai Road
Nguyen Trai Road is a key route in Thanh Xuan District, extending towards Ha Dong. The pedestrian overpass on Nguyen Trai is positioned near prominent shopping centers like Royal City and major universities such as the University of Science and the University of Social Sciences and Humanities. This prime location provides an excellent opportunity for advertisers to engage a large pool of potential customers.
3.4. Pedestrian overpass on Xa Dan Road
Xa Dan Road is a crucial artery linking various central areas of Hanoi and experiences high traffic volumes, especially during rush hours. The pedestrian overpass on Xa Dan is ideally located near numerous office buildings, shopping centers, and residential complexes, making it an effective site for reaching a wide audience of commuters and local residents.
4. Key considerations for implementing advertising on pedestrian overpass?
To ensure that a pedestrian overpass advertising campaign achieves optimal communication effectiveness, businesses should plan meticulously and consider several factors during implementation.
4.1. Choose prime advertising locations
When planning an advertising campaign, businesses should carefully select the advertising location. Before proceeding, it is essential to conduct a thorough survey of the surrounding area to assess visibility and ensure that the ad is not obstructed by trees, barriers, traffic signs, etc.
In low-traffic periods, vehicles often move quickly, so if the advertising content is partially blocked, it may hinder the viewers’ ability to receive the message.
4.2. Design creative and eye-catching advertisements
First and foremost, attention should be given to the design of the advertising materials. Based on experience, Tindi advises that businesses use clear, prominent colors and fonts to make the advertisement easy to read and understand.
Additionally, concise and straightforward messages will help the campaign’s message penetrate deeply into the viewers’ consciousness.
4.3. Optimize campaign planning with budget management
Advertising costs are a significant concern for businesses considering this form of advertising. The budget required for a pedestrian overpass campaign is substantially higher than other advertising forms, such as transit ads or digital screens.
Therefore, to achieve effective communication while optimizing the advertising budget, businesses should work with Tindi’s experienced team to analyze suitable locations and positions, ensuring a well-allocated advertising campaign.
4.4. Regularly inspect lighting systems and perform timely maintenance
Since overpass billboards are outdoors and subject to harsh weather conditions, even the most advanced weather-resistant technologies cannot guarantee that the advertisements will always be in optimal condition.
Based on valuable experience from numerous outdoor advertising campaigns, Tindi recommends that businesses regularly inspect and maintain the advertising systems to promptly address any issues and ensure the advertisements remain effective.
5. Regulations for advertising on pedestrian overpass
As a form of advertising implemented in urban areas, pedestrian overpass advertising must comply with regulations to ensure traffic safety and urban aesthetics. Below are some regulations issued by the Hanoi City People’s Committee for pedestrian overpass advertising:
– First, the structural integrity of the entire pedestrian overpass must be ensured, especially the connection between the advertising board and the overpass structure, which must be secure.
– Second, pedestrian overpass advertisements must not obscure or obstruct road signs or traffic signals.
– Third, the size and color of the advertising boards must be appropriate for the overpass and the urban landscape, and must not violate public morals and aesthetics.
6. Tindi’s advertising services on pedestrian overpass
Tindi specializes in outdoor advertising services, including pedestrian overpass advertising, across all 63 provinces and cities in Vietnam. With extensive capability and experience in the field, Tindi is committed to providing effective support, ensuring that your advertising campaign achieves maximum impact.
By partnering with Tindi, businesses benefit from a team of experienced professionals who offer comprehensive campaign consultation, support in designing advertising materials, swift and effective execution, thorough image approval, and ongoing warranty for advertising maquettes throughout the campaign period.
