Prestigious television advertising on HTV – Ho Chi Minh City Television – offers a golden opportunity to showcase your products and brand in a dynamic and engaging manner with vivid images and sound—something that print or online advertising cannot achieve.
HTV is the second largest television channel in the country, with diverse information and extensive coverage. Over the past four decades, HTV has become a reputable and anticipated brand for millions of Vietnamese families.
Therefore, booking advertising on HTV will certainly help your business reach a large audience quickly.
1. Introduction to HTV
HTV (formerly known as Ho Chi Minh City Television) is the television unit of Ho Chi Minh City, Vietnam. HTV was established on January 22, 1966, initially named Vietnam Television Station.
HTV currently has 7 channels: HTV1, HTV2, HTV3, HTV4, HTV7, HTV9, and HTV Căn Nhà Mơ Ước. Among them, HTV7 is the flagship channel of HTV with coverage across Ho Chi Minh City and neighboring provinces.
Advertising on HTV is one of the most effective and popular advertising channels in Ho Chi Minh City. It offers several benefits to businesses, such as:
- Reaching a large and diverse audience.
- Enhancing brand and product recognition.
- Despite the digital age, television advertising is still considered more effective than other forms of advertising.
- Creating a strong impression on viewers through images, sound, and graphics.
Domestic and International Programming Content Includes:
- HTV1 (SD): Public Information Channel
- HTV2 (HD): General Entertainment Channel
- HTV3 (SD): Entertainment Channel for Children and Families
- HTV4 (SD): Educational and Knowledge Dissemination Channel
- HTV7 (SD & HD): General Channel
- HTV9 (SD & HD): General Channel
- HTV Co.op (HD): Family Shopping Channel
- HTV Thể thao (SD & HD): General Sports Channel
- HTVC Thuần Việt SD: Cultural and Ethnic Vietnamese Channel
- HTVC Thuần Việt HD: Vietnamese Drama Channel
- HTVC Phim HD: Asian Drama Channel. From January 10, 2017, the channel became Paramount Channel Vietnam.
- HTVC Gia đình (HD): Family Channel
- HTVC Phụ Nữ: Women’s Channel
- HTVC Du lịch và Cuộc Sống: Channel for Travel and Lifestyle Information
With its diverse content and easy accessibility from anywhere, advertising on HTV provides businesses with the opportunity to introduce their products and services to a broad audience at a reasonable cost while ensuring effectiveness.
In particular, the two channels HTV7 and HTV9 are currently broadcast on the infrastructure of eight different pay-TV service providers nationwide, including: SCTV, VTVCab, AVG, K+, FPT, Viettel, MyTV, and VTC.
Additionally, HTV channels frequently feature engaging game shows and dramatic films, so advertising on HTV between programs will undoubtedly attract significant attention.
2. Benefits of Choosing Television Advertising on HTV
2.1. Effective Reach to Potential Customers
One of the key advantages of advertising on Ho Chi Minh City Television (HTV) is the golden opportunity it provides to reach a large audience. Statistics show that viewers spend many hours each day watching TV, and the likelihood of consumers purchasing products seen in TV ads is 60% higher compared to other forms of advertising.
HTV attracts a substantial audience both domestically and internationally due to its diverse and rich content, which helps businesses bring their products closer to consumers compared to other marketing methods.
2.2. Building Trust through HTV Advertising
Although advertising on HTV may be more costly than other forms of advertising, it garners customer trust. HTV is a long-established channel with a high reputation among viewers. As a result, customers are more likely to trust and purchase products from your business.
2.3. Boosting Sales with HTV Advertising
Choosing HTV for your marketing efforts is considered a smart choice for businesses because this form of advertising integrates sound, light, color, and content. This combination stimulates viewers’ purchasing intentions and provides fresh experiences and a realistic view of your products.
3. Television Advertising on HTV
The two main channels of HTV currently are HTV7 and HTV9.
HTV is receiving significant attention and investment from businesses for advertising bookings due to its new and distinctive television programs, which attract and retain a loyal viewership.
3.1. HTV7 Channel
HTV7 is a general information and entertainment channel, broadcasting 24 hours a day. Some of its notable programs that attract a large audience both domestically and internationally include:
- Bí mật đêm chủ nhật (Sunday Night Secrets), Đấu trường Tiếu lâm (Comedy Arena), Vì yêu mà đến (Here for Love), Bạn muốn hẹn hò (Date Challenge), Giọng ải giọng ai, Đàn ông phải thế (Men Should Be Like That), Thiên đường ẩm thực (Food Paradise), Người hùng tí hon (Little Heroes), Đường đến danh ca vọng cổ, Sau ánh hào quang (Beyond the Spotlight), Thử thách cùng bước nhảy (Dance Challenge), Kỳ tài thách đấu (Talent Showdown), … and other captivating films.
Booking advertising on HTV7 is an ideal choice for businesses looking to promote their products and services.
3.2. HTV9 Channel
HTV9 is a general information channel focusing on political, economic, and social issues. It features prominent news broadcasts as well as in-depth reports and documentaries on various topics. The primary audience of HTV9 is aged 25 and above, so businesses often book advertisements on HTV9 by sponsoring programs or creating self-introduction clips.
4. Forms of Television Advertising on HTV
4.1. Logo Advertising
With this format, the company’s logo will be placed in an appropriate location in the studio during the filming of programs or inserted in the corner of the screen during broadcast.
4.2. Running Text and Panels During Program Broadcasts
Advertising messages will scroll at the bottom of the TV screen while television programs are airing.
4.3. TVC (Television Commercial) Advertising
This is currently the most effective form of television advertising. Each TVC usually lasts several tens of seconds and helps convey the company’s message through both visuals and audio.
4.4. Pop-up Advertising
In this format, the company’s information and advertising message are displayed at the bottom of the TV screen. Pop-up ads have the advantage of being visible during programs, allowing viewers to follow the program and the advertisement simultaneously.
4.5. Program Sponsorship
This form of advertising includes two methods: sponsoring the broadcast and sponsoring the production of a program. This is a popular choice for large companies to promote their products and services.
4.6. Consumer Advice Programs and Company Introductions
Similar to TVC advertising but with longer duration, ranging from a few minutes to several tens of minutes, this format provides comprehensive details about the product’s advantages and key features.
4.7. Simple Information Advertising
This involves displaying information in a simple text and image format, such as obituaries, thank-you messages, official documents, recruitment notices, and tender invitations.
5. Steps to Advertise on HTV
5.1. To effectively advertise on HTV, follow these steps:
- Define your goals, target audience, and budget.
- Choose the broadcast channel, time slots, and positions that align with your goals and budget.
- Produce high-quality advertising content (commercials, product introductions, etc.).
- Sign a contract with HTV to schedule specific broadcast times.
- Monitor and evaluate the effectiveness after broadcasting to adjust your strategy if needed.
5.2. Some considerations when advertising on HTV:
- Comply with legal advertising regulations.
- Ensure the advertisement content is concise, clear, and engaging.
- Use high-quality visuals, sound, and appealing effects.
- Test the advertisement content before the official broadcast.
- Choose optimal broadcast times to maximize effectiveness.
Advertising on HTV can be highly effective if the necessary steps and considerations are followed. Businesses should carefully evaluate their options, budget, and advertising methods to achieve successful outcomes.
6. Frequently Asked Questions About Advertising on HTV
6.1. Are there content restrictions for advertising on HTV?
Yes, advertising on HTV must comply with the Advertising Law and other relevant legal documents. The content must not violate moral standards, incite violence, or promote superstitions.
6.2. What is the procedure for registering to advertise on HTV?
Businesses need to contact the hotline: 0938 909 901 for consultation, pricing, and scheduling. Both parties will agree on the contract details before signing.
6.3. Is advertising on HTV expensive?
The cost of advertising on HTV depends on various factors such as time slots, positions, and channels. Generally, HTV offers competitive and reasonable pricing compared to other TV channels in Vietnam.
6.4. Does HTV have a wide coverage?
HTV’s coverage extends across Ho Chi Minh City and some neighboring provinces like Binh Duong, Dong Nai, and Ba Ria – Vung Tau. However, coverage levels may vary between areas and channels.
6.5. What should businesses do to achieve the best results when advertising on HTV?
Businesses should:
- Carefully research the audience demographics of each channel to make suitable choices.
- Focus on the content and production quality of the advertisement.
- Select strategic time slots and positions.
- Combine with other advertising channels to enhance effectiveness.
- Evaluate the advertisement’s effectiveness and make improvements.
Advertising on HTV is a popular choice for many businesses in Ho Chi Minh City due to its broad audience reach. To advertise effectively, businesses need to set clear goals, research the market, choose the right channels and positions, and allocate an appropriate budget. Combining TV advertising with other channels will help brands reach their customers more effectively.
7. Booking Television Advertising on HTV with Tindi
- You will receive free consultation on time slots, types of advertising, channels, and effective frequencies that fit your budget and advertising plan.
- Tindi will monitor and intervene in scheduling to avoid incorrect broadcasting times.
- We also manage the quality and quantity of broadcasts during the campaign.
- Special discounts are available for clients booking TV advertising on HTV.
- Tindi offers additional services such as obtaining advertising licenses, radio spots, and popup design.
With extensive experience in booking HTV advertising and strong relationships with broadcasters, Tindi ensures the quickest and most efficient booking and broadcasting process.
