Advertising on VTV – Vietnam Television

In recent years, advertising services on VTV, Vietnam’s national television network, have become increasingly popular. Television advertising on VTV is prominently featured in the communication campaigns of many businesses, delivering a significant impact.

In the era of information technology expansion, which caters to the advertising needs of businesses, Vietnam Television has introduced numerous new advertising formats. This offers businesses and individuals more criteria to choose from, creating various business opportunities and enhancing the promotion of product images to potential customers.

1. Introduction to VTV Television Advertising

Television advertising has been a common tool for businesses since the advent of television in living rooms. With the introduction of VTV television advertising, businesses have the opportunity to reach larger markets and more extensive metrics, making television advertising a viable option for companies.

VTV (Vietnam Television) is the abbreviation for Đài Truyền hình Việt Nam – the national television network under the Government of the Socialist Republic of Vietnam. In addition to its primary role of disseminating information about the state’s policies, guidelines, and laws, VTV also features a variety of entertainment programs, films, and engaging game shows, attracting the attention of millions of Vietnamese citizens and the expatriate community. Therefore, booking television advertising on VTV will undoubtedly help your business’s information reach a large audience quickly.

2.  Advantages and Disadvantages of Advertising on VTV

2.1. Advantages of VTV Television Advertising

2.1.1. Wide Reach

Television advertising has the ability to reach a large number of viewers simultaneously. This is due to television remaining one of the most popular mass media platforms. When an advertisement appears on TV, it can potentially reach millions of people across various regions. This is particularly beneficial for brands aiming to increase awareness of their products or services.

2.1.2. Strong Impressions

Television advertisements often combine sound, visuals, and emotions effectively to create a strong impression in the viewer’s mind. When an advertisement is creatively and compellingly produced, it has the potential to leave a lasting impact on customers. This can help make a brand stand out and be more memorable to consumers..

2.1.3. Emotional Connection

One of the strengths of television advertising is its ability to forge an emotional connection with viewers. Touching, humorous, or visually appealing stories can make viewers feel a bond with the brand. This helps build a better relationship and foster trust with customers.

2.2. Disadvantages of VTV Television Advertising

2.2.1.  Expensive costs

One major drawback of television advertising is its high cost. Producing a high-quality advertisement and purchasing airtime on broadcast channels require substantial financial resources. This can make it challenging for smaller businesses to access this advertising method.

2.2.2. Difficult Performance Measurement

Compared to online advertising methods, measuring the performance of television advertising is more challenging. Accurately tracking viewership numbers and measuring interactions with the advertisement may not be precisely achieved. This makes it difficult to assess the true effectiveness of the advertising campaign.

2.2.3. Lower Effectiveness for Certain Audiences

Television advertising may not always be effective for every target audience. For younger individuals who predominantly use online media, television ads may not make as strong an impression as expected. This requires businesses to carefully analyze their target audience to ensure they are investing in the most appropriate advertising method.

3. Advertising Formats on VTV

Currently, there are seven common advertising formats available on VTV:

• 1. Logo Advertising: In this format, the company’s logo is placed in an appropriate location within the studio during program filming or inserted in the corner of the screen during program broadcasts.
• 2. Running Text and Panel: Advertising messages are displayed running along the bottom of the television screen while television programs are being broadcast.
• 3. Television Commercials (TVC): This is currently the most effective form of television advertising. Each TVC typically lasts for several tens of seconds and conveys the company’s message through both visuals and sound.
• 4. Pop-up Advertising: In this format, advertising information and messages are displayed at the bottom of the television screen. Pop-up ads have the advantage of appearing directly within programs, allowing viewers to follow both the television program and the advertising content simultaneously.
• 5. Program Sponsorship: This advertising format includes two methods: program sponsorship during broadcast and program production sponsorship. It is often chosen by large companies to promote their products and services.
• 6. Consumer Advice Programs and Company Introductions: Similar to TVCs but with a longer duration, ranging from a few minutes to several tens of minutes. These programs allow for a comprehensive presentation of the product’s features and advantages.
• 7. Simple Information Advertising: This includes basic information displayed as text and simple images, such as obituaries, thank-you notes, official documents, enrollment announcements, and tender notices.

Most businesses using television advertising opt for channels provided by Vietnam Television (VTV/VCTV). Digital television is also a relatively new medium in our country but has already been chosen by 54.8% of businesses for broadcasting their advertising programs.

4. Effectiveness of Advertising on VTV

The effectiveness and advantages of advertising on Vietnamese Television lie in its ability to offer access to a large audience both domestically and internationally, from North to South. This exposure creates potential customers from those who are directly viewing your promotional content.